The Future of SEO & AEO by Eli Schwartz

AEO & SEO on brand terms needs brand efforts

Ranking for brand comparison and best-of keywords is not a technical SEO challenge.

Recent posts

This person looks more like a product manager than anything else, and not a marketing engineer or a content strategist who has picked up a few technical…

Jun 4 • Eli Schwartz

Do you have search market fit for AEO/SEO?

The volume numbers from any tool tell you how many people typed something into a search bar, but they tell you nothing about why they typed it.

May 28 • Eli Schwartz

Google I/O 2026: What you need to know for SEO /AEO

Google did not announce that AI mode is becoming the default search experience, but what they did announce does not bode well for those who rely on…

May 20 • Eli Schwartz

SEO is a product, AEO is brand

The organizational structure of SEO as marketing leaves the team without the authority to get things done

May 14 • Eli Schwartz

The personalized Internet is here

For now, personalization is really only in Gemini, but it will soon migrate globally to AI Mode, which then goes to AI Overviews and all of search.

May 7 • Eli Schwartz

Use TAM to forecast SEO/AEO

Keyword-based SEO forecasting is basically fiction.

Apr 30 • Eli Schwartz

The Future of SEO & AEO by Eli Schwartz

As the author of Product-Led SEO and a consultant to some of the internet's largest companies, this newsletter is for people who own the growth number and need to know what search actually looks like in an AI world.

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