Cherene (@ChereneAubert) / X

Cherene

12.3K posts

Cherene

@ChereneAubert

the best hair in ecom | CEO @GrowthCapitai | Ex: SVP ecom @iliabeauty, VP growth @bobbiebabyco, Strategy @commnthreadco

California

Joined October 2011

Pinned
Cherene
@ChereneAubert
Jan 3
I polled marketers and they were wrong. The poll: “I turned off all marketing levers one-by-one and observed their impact on customer acquisition. Which of these levers do you think drove the most impact on growth?” Take the poll and read the thread for the explanation:
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Cherene
@ChereneAubert
Feb 16, 2023
PMax much, Warby Parker?
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Cherene
@ChereneAubert
Jul 7, 2023
There’s this new app called Grass. you go outside and you touch it
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Cherene
@ChereneAubert
Jul 16, 2024
If I were to start a dtc business today, my first marketing hire would be in organic social media
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Cherene
@ChereneAubert
Oct 11, 2023
Big news to share with you guys. I’ve accepted a role as ILIA’s new VP of Digital & Ecommerce. @iliabeauty iliabeauty.com ILIA’s a beloved clean beauty innovator that sits at the intersection of clean skincare and high-performance cosmetics.
ILIA Beauty | Clean Makeup, Cosmetics, & Skincare
From iliabeauty.com
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Cherene
@ChereneAubert
Jun 13, 2024
The era of the growth marketer is phasing out, and the era of the brand marketer is phasing in
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Cherene
@ChereneAubert
Oct 29, 2022
I spent the last 7 months of my career slowing growth during an industry supply crisis. I peeled back every growth lever and learned secrets untold. My assumptions about what was driving growth were shattered. With confidence, these are the 3 most impactful drivers of growth:
Cherene
@ChereneAubert
Aug 18, 2025
I dreamt about Hormozi last night. I need someone to explain the 200 books to me. Is it a modern MLM scheme? Like what’s the difference between this and Amway? In Amway you’re at least making money on reselling soap. But this? Idgi
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Cherene
@ChereneAubert
Aug 1, 2025
Re: Icon backlash The dtc community is full of people who were never cool in school so they need to feel power by hating on someone else’s efforts to build something that may become better than anything they will ever build
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Cherene
@ChereneAubert
Oct 27, 2025
Performance sucks? Andromeda Financial issues? Andromeda Economy crashing? Andromeda Fired from your job? Andromeda Crashed your car? Andromeda Overweight? Andromeda Wife left you? Andromeda Kids hate you? Andromeda
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Cherene
@ChereneAubert
Sep 7, 2025
Most brands stall at 8-figures. Why? I’m in my threadboi era, so I’ll break it down for each revenue stage, including core investments needed at each stage. Disclaimer: I expect you may disagree and I will probably pwn you in the replies if you try me.
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Cherene
@ChereneAubert
Jun 17, 2025
I love that we could be an inspiration to one of the most successful DTC brands out there.
Cody Plofker
@codyplof
Jun 14, 2025
Shipping a brand new PDP next week. Took months of research, design, and dev. Far more than it should have. It's subjectively 100x better than our existing PDPs. I'm almost afraid to test it.
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Cherene
@ChereneAubert
Nov 13, 2025
Meta has made many people believe falsely that advertising is easy
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Cherene
@ChereneAubert
Nov 8, 2022
Who’s interested in joining a class action against all these politicians who aren’t following SMS opt in laws?