Allison began her digital journey in 2017, transitioning from office administration to freelance writing. She quickly immersed herself in WordPress and content creation, building a blog that helped other aspiring writers start their freelance careers.
She joined Awesome Motive in 2018 and became part of the WPBeginner team in 2021, where she's dedicated to creating WordPress tutorials that make sense to everyone—especially beginners.
She has written thousands of articles and tutorials for WPBeginner, Blog Tyrant, IsItWP, OptinMonster, and more. Beyond writing, her expertise extends to content strategy, keyword research, email marketing, and analytics.
When she's not writing, she enjoys listening to punk rock music, doing yoga, playing Stardew Valley, and reading a good book.
I remember reviewing my site analytics years ago and seeing a sudden burst of traffic from São Paulo. I felt a rush of excitement seeing my content reach people across the globe. Then it hit me: was my site actually legal for those readers, or… Read More »
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Running a nonprofit is hard enough without having to spend hours managing donor data. When I first started helping nonprofits build their websites, I quickly realized that many organizations were drowning in disorganized data. They’d have donor information scattered across Excel files, email inboxes, and… Read More »
I used to ask people to email me their photos for my website. Profile pictures for membership sites, headshots for team pages, even simple ID verification images – and every single time, it turned into a back-and-forth mess. People would forget to attach the file.… Read More »
A few months ago, I needed to add WhatsApp chat to my WordPress site. It sounded simple at first, but once I started looking, things got messy quickly. There were dozens of plugins that looked similar, vague feature lists, and very little clarity about which… Read More »
If you’re collecting event registrations, payments, or course sign-ups in WordPress, it makes sense to give people something they can download right away. That might be a ticket, a receipt, or a certificate they can save or print right away after submitting your form. The… Read More »
Most WooCommerce store owners hit a wall trying to turn visitors into paying customers. Sales trickle in slowly, customers abandon their carts, and you wonder what you’re missing. This is because running a successful WooCommerce store goes far beyond just listing products online. Every element of… Read More »
Negative Google reviews can be stressful, especially when they’re fake, unfair, or harming your business’s reputation. These reviews don’t just influence customer trust. They can also impact where your business appears in the Google search results. The truth is that you usually can’t delete reviews… Read More »
Most of your visitors already use WhatsApp every day to talk with friends and family. So giving them that same simple way to reach your business just makes sense. When contacting you feels as easy as sending a quick message, people are far more likely… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.