Allison began her digital journey in 2017, transitioning from office administration to freelance writing. She quickly immersed herself in WordPress and content creation, building a blog that helped other aspiring writers start their freelance careers.
She joined Awesome Motive in 2018 and became part of the WPBeginner team in 2021, where she's dedicated to creating WordPress tutorials that make sense to everyone—especially beginners.
She has written thousands of articles and tutorials for WPBeginner, Blog Tyrant, IsItWP, OptinMonster, and more. Beyond writing, her expertise extends to content strategy, keyword research, email marketing, and analytics.
When she's not writing, she enjoys listening to punk rock music, doing yoga, playing Stardew Valley, and reading a good book.
Sometimes, you need to share a WordPress page without making it public. Maybe you’re working on a draft that isn’t ready yet, or you want to give a client or subscriber exclusive access. The challenge is finding a way to keep that content private while… Read More »
Podcasts have become incredibly popular over the years. Millions of people listen to them while driving, working, or relaxing. We even ran a podcast for WPBeginner for a while, so I know how powerful this format can be. But when I first started looking into… Read More »
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I remember staring at my first WordPress blog, wondering if my articles were actually helping anyone. It felt like I was writing without knowing if anyone was actually listening or finding value in my work. A simple star rating system gave my readers an easy… Read More »
There’s nothing more frustrating than publishing a great article, only to see it get little traction online. Over the years of growing WPBeginner, we’ve learned that the easier you make it for people to share your content, the more they will. Twitter (X) remains one… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.