Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
February 2John McDermott
Ad Tech What the Tech is marketing efficiency ratio (MER)?
August 28, 2025John McDermott
Ad Tech What the Tech is attribution modeling?
May 27, 2025John McDermott
Ad Tech What the Tech is header bidding?
January 28, 2025John McDermott
Ad Tech What the Tech is going on with Elon Musk’s X lawsuit against the WFA?
December 10, 2024John McDermott
Ad Tech Curling, crawling and selling the movie
February 9
Ad Tech Reading the tea leaves at CES
January 9
Ad Tech Slop, the open internet, agentic bits and bobs
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
June 10, 2024John McDermott
May 23, 2024John McDermott
April 22, 2024John McDermott
December 14, 2023John McDermott
November 30, 2023John McDermott
