Amid all the talk of holding company consolidation, migration to AI, clients cutting costs and delaying projects, increased procurement and complex geopolitical uncertainty, it’s easy to forget that the best PR revolves around creative and effective work.
That’s why the PRWeek Awards are so important. They hold up a mirror to a compelling slate of projects across all facets of PR to provide a model for smart communicators to aspire to emulate.
This year’s winners and finalists really do represent the best of the best in U.S. earned media, from big brands to niche enterprises, nonprofits, public bodies and B2B operators.
In terms of agencies, Ogilvy had a sensational year, with 11 winners and 22 shortlisted entries, an incredible haul for one firm. It was good to see our winningest PRWeek Awards agency, Ketchum, back on the honors list after a hiatus, once more for its work with Wendy’s. Golin, which recently merged with Ketchum under the new Omnicom PR banner, stepped up from Honorable Mention to Winner in Extra-Large Agency of the Year and also won Agency of the Year and Outstanding Consumer Agency.
Thanks to our awards chair Kelly McGinnis, CCO at Levi Strauss & Co., who did an excellent job stewarding the process, along with all of our other jurors, who provide the credibility that makes the PRWeek Awards the most coveted honors in the business.
Most of all, thanks to all of you for joining us tonight to celebrate and for engaging with PRWeek every day of the year — your support is genuinely appreciated.
– Steve Barrett, editorial director, PRWeek
For the complete version of the PRWeek Awards Book of the Night, go here.
Click on the categories below to check out this year’s winners.
