AI Personalization at Scale

Workshop - Online

Feb 25, 2026 / 1:00 pm – 2:30 pm EST

Use code NEWYEAR50 for 50% off. Valid until January 31st.

$299 - Member

$399 - Non-Member

This workshop teaches marketing professionals, agency leads, and creative operations teams how to move AI personalization from isolated pilots to scalable production through IAB’s Briefing-Building-Benchmarking framework as outlined in the IAB AI Personalization Playbook.

Through a hands-on breakout exercise, attendees will practice building differentiated workflows for each risk tier, understand how to bridge gaps through shared IDs and orchestration roles, and assess their organization’s maturity to create an actionable path toward enterprise-wide AI personalization.

Participants will learn to distinguish between deterministic and probabilistic data signals, design “block architecture” that separates locked compliance elements from dynamic creative components, and implement risk-tiered governance across three levels (low, medium, and high) that matches oversight intensity to content risk.

This virtual 90-minute session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

Facilitators

Mark Avnet

Senior Director, Learning & Development

IAB

IAB - Senior Director, Learning & Development

Mark Avnet

Senior Director, Learning & Development

IAB

IAB - Senior Director, Learning & Development

Mark Avnet is Senior Director of Learning and Development at IAB, bringing over 25 years of senior leadership, learning and development, talent management, thought leadership, and innovation experience to IAB, its members and partners.

Before joining IAB, Mark was Senior Business Advisor for the Massachusetts Small Business Development Center, run through UMass Amherst in partnership with the US Small Business Administration. Simultaneously, Mark founded Converging Arts, a consultancy focused on professional development and education, working with clients in advertising and marketing, education, legal, technology, and publishing.

Prior to that, Mark was Head of Learning and Development at 360i, founding and leading L&D and Thought Leadership at this large Dentsu-owned digital-first advertising and marketing agency. He developed and facilitated programs to help the large employee base develop manager and leadership excellence, interpersonal and group communication skills, presentation and writing skills, ideation techniques, unconscious bias awareness and mitigation practices, dealing with digital disruption, and more. He also created video-based and online courses for both employees and clients. Mark worked directly with, and crafted and delivered L&D programs, for 360i clients including Coca-Cola, Nestle, Barilla, Kraft, Mondelez, Canon, Mattel, and Oscar Mayer, as well as colleges and universities on behalf of 360i.

Mark’s academic credentials include Professor and founding Head of the Creative Technology program at VCU Virginia Commonwealth University’s Brandcenter, widely recognized as the nation’s top graduate school in advertising and marketing. Mark was Chair of Communications at Russell Sage College/Sage Colleges of Albany, Visiting Professor at Marist College, and Adjunct professor in both NYU’s Tisch School of the Arts and Syracuse University’s Newhouse School of Communications. Mark also developed a robust online program in Digital Branding and Strategy for SU’s master’s degree program.

Other industry roles include Senior Vice President and Director of Technology and Production at Ammirati Puris Lintas, Chief Technology Officer and Head of the Innovation Lab at Lot21 Interactive, Head of New Media at @radicalmedia, and Executive Producer and Head of Production at Hearst New Media.

Mark has been a professional musician, recording engineer/producer, and recording studio owner. He is a certified clinical hypnotherapist, and in an early career left-turn raised giant sea slugs for a living.

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Matthew Renne

Vice President, Professional Development and Education

IAB

IAB - Vice President, Professional Development and Education

Matthew Renne

Vice President, Professional Development and Education

IAB

IAB - Vice President, Professional Development and Education

Matthew leads IAB’s initiatives to bring professional development and education opportunities to industry professionals. Prior to joining IAB, Matthew shepherded precision marketing growth initiatives across EMEA, APAC, and LATAM, and led global partner relationships w/ Meta and X (Twitter), for Omnicom’s Nissan United. Matthew is focused on providing the industry with both foundational digital media knowledge in a rapidly change landscape and offering practical applications of IAB’s standards, best practices, and guidelines to help professionals in their day-to-day roles.

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Caroline Giegerich

Vice President, Artificial Intelligence

IAB

IAB - Vice President, Artificial Intelligence

Caroline Giegerich

Vice President, Artificial Intelligence

IAB

IAB - Vice President, Artificial Intelligence

Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics. Originally from Rhode Island, she now resides in Jersey City. In her free time, she enjoys writing about AI, biking, and listening to way too much LCD Soundsystem.

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FAQ

Apply the Strategic Framework to Scale

Participants will be able to apply the Briefing-Building-Benchmarking framework to structure initiatives, helping their organizations escape “Pilot Purgatory” by replacing isolated experiments with scalable, cross-functional operations.

Bridge Silos with Shared Vocabulary

Participants will be able to align creative, media, and legal teams by mastering shared vocabulary—specifically distinguishing between deterministic and probabilistic data signals—to ensure the right data powers the right creative strategy.

Implement Compliant Block Architecture

Participants will be able to design creative using Block Architecture, effectively separating locked compliance elements (disclaimers, logos) from dynamic components to generate personalized assets that maintain brand safety.

Design Risk-Tiered Workflows

Participants will be able to construct specific risk-tiered workflows (Low, Medium, High) that assign appropriate human gates and QA processes, enabling them to confidently commit to and launch a low-risk pilot within one week.

Diagnose & Advance Maturity

Participants will be able to self-assess their organization’s position on the Maturity Model (Pilot through Optimized) and identify specific gaps across people, process, and technology that must be addressed to achieve integrated personalization.