IAB

We’re proud to introduce the Premier and Title Sponsors supporting the 2026 IAB Public Policy & Legal Summit—organizations whose leadership in law, privacy, and data governance helps bring this program to life. A special thank you to our Premier Sponsors for their investment in advancing thoughtful, practical dialogue across the digital advertising ecosystem. Their partnership, along with the continued support of our Title Sponsors, enables IAB to convene critical conversations on the policies shaping our future. Registration is open. Join industry leaders, policymakers, and practitioners for expert panels, real-world guidance, and insights you can put to work immediately. We look forward to seeing you there!  Register Today: https://lnkd.in/eSv6upXz #IABPPLS2026 #IAB #AdTech #Privacy #DataGovernance #ResponsibleData @Didomi @LowensteinSandler @OneTrust @Ketch @SafeGuardPrivacy @FrankfurtKurnitKlein&Selz @Davis+GilbertLLP @FTIConsulting @Fieldfisher @Loeb&LoebLLP @KelleyDrye&WarrenLLP @CharlesRiverAssociates"

Congratulations to IAB’s EVP & Chief Marketing Officer, Carryl Pierre-Drews, on being named a finalist for the 2026 Top 100 Marketer Award. 🎉 Carryl’s leadership, innovation, and impact across the #marketing and #media ecosystem continue to advance industry standards and build trust during this time of rapid change. 🗳️ Voting opens today — if you’ve worked with or learned from Carryl, we encourage you to support her by casting a vote: https://okt.to/zx9dvL

JUST RELEASED: IAB's first-ever AI Transparency & Disclosure Framework for advertising is here! 💡 Built for a fast-moving AI era, the Framework provides practical, risk-based guidance to help brands, agencies, publishers, and platforms build consumer trust and mitigate regulatory risk—without hindering innovation: https://okt.to/zMc1RE Plus, check out the new IAB + Sonata Insights study, The AI Ad Gap Widens: Consumer Skepticism Persists as AI Advertising Expands—But Disclosure Can Close the Gap, to see how disclosure can close growing consumer trust gaps: https://okt.to/jQp96I

Leading brands and agencies from across the ecosystem are heading to #IABALM to make connections, spark partnerships, and turn conversations into action. If growth, innovation, and real outcomes are on your agenda for 2026, this is the place to be. It starts here! Don't miss out, secure your spot today – passes are complimentary for qualified #brand marketers and #agency executives: www.iab.com/alm

AI’s breakthroughs are accelerating, and so are the risks. After 16 years at the forefront of artificial intelligence, Global AI advisor at OpenAI and Former Head of Go-To-Market Zack Kass reframes what the near and far future of AI means for society, creativity, and the business of media. At #IABALM, he'll discuss how cognition is becoming abundant and inexpensive, shifting advantage to the places where humans create irreplaceable value, and break down the most meaningful real-world AI shifts while introducing practical frameworks. Join Zack's session and check out the full agenda ➡️ iab.com/alm

To kick off 2026 and help you prepare for the year ahead, #IABPulse returns with one of the industry’s hottest topics! On Wednesday, January 14th, IAB Pulse Host Chris Bruderle is joined by YouTube’s Kim Larson and #IAB’s Zoe Soon to unpack the rapid rise of the #CreatorEconomy, now nearing $40B in U.S. ad spend. Tune in for insights on growth drivers, scaling creator strategies, aligning creators to goals, and what standards, measurement, and playbooks are needed to fuel sustainable future growth. ⤵️

"If you can't validate and prove [your podcast's] outcomes through well-developed measurement tools, then it's ultimately not going to matter... [Attribution tools] are vital to building the trust and the confidence that advertisers require in order to increase their podcast investments." When Spotify shut down Chartable in late 2024, it left a void in podcast attribution technology that the industry scrambled to fill. One year later, the dust has settled, and the new landscape looks dramatically different for podcasters, marketers, and advertisers. Over on Podcast Perspectives, we've brought together a panel of podcast leaders to discuss the past, present, and future possibilities of attribution tech with insights from Ilana Susnow (Head of Podcast Marketing and Audience Growth for Bloomberg Podcasts), Matt Shapo (Director of Digital Audio and Video at IAB), Cameron Hendrix (co-founder and CEO of Magellan AI), and Rebecca Dalby (VP of Demand at Triton Digital). https://lnkd.in/ed3iebKD

Want a deeper dive into the #CreatorEconomy? TOMORROW, 1/14, tune into the newest #IABPulse episode to hear from IAB's Zoe Soon & Chris Bruderle, and Kim Larson, head of YouTube Creators: https://okt.to/SPeQkv

I will be a speaker at eTail™ Palm Springs this February where I'll moderate two fantastic sessions: 🔥🤖Rewriting the Playbook for Content Marketing in the era of AI Driven Search with Robert Cardiff, MBA 🏪💰Retail Media Networks: Unlocking a High-Margin Monetization Channel for Retailers with Bree Fowler Mandy Hunsicker Adams Mike Zuccato I hope you can join me! Check out the agenda https://lnkd.in/e9tjv2BP . #eTail #eTailPalmSprings

Across three immersive days at #IABALM, industry leaders come together for agenda-setting conversations, candid fireside chats, and dynamic breakouts tackling what matters most right now: 🤖 AI: from hype to real-world impact across the media ecosystem 🛒 Commerce Media: turning content, data, and connections into outcomes 🎥 Creator Economy: powering authentic influence at scale 📊 Data: transforming insights into smarter strategy and decision-making 🔐 Privacy: building trust while unlocking responsible growth 🚀 And more ideas that shape what’s next for digital advertising! IAB ALM is where the industry aligns on what’s now, and what’s next. Don't miss out: iab.com/alm