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For Brands – Digital & Media Teams

Challenges we solve

Before Gladcloud

  • Generic campaigns
  • Expensive to run nationally
  • No relevance for local consumers
  • Not scalable

After Gladcloud

  • Relevant, hyper-local campaigns
  • More cost effective than national campaigns
  • Relevant to local consumers
  • Easily activate at scale

More Cost-Effective Campaigns

Precision Marketing that delivers significant cost efficiencies in Media Spend can be achieved when compared to generic campaigns published nationally from the brands’ own pages. On average, when campaigns are published hyper-locally from Retail Partners’ pages, it is typically 4x more cost-effective to drive reach and approx. 50% Lower CPCs, when compared to campaigns published nationally from the brands’ own pages on Social Media.

bar chart showing how Hyper-local advertising is four times more cost effective than non hyper-local

Relevant for Local Consumers

Campaigns published hyper-locally from Retail Partners’ pages present significant opportunities to drive local reach and conversions with Calls-To-Action that direct local consumers to a destination relating to specific Retail Partner locations. Examples include: Shop Now, See Menu, Book Now, Order Now, Get Offer, Get Directions etc.
Creative Automation to programmatically generate an unlimited number of versions of a campaign creative that are customised for each Retail Partner location. This relevancy typically amplifies consumer engagement with Higher CTRs and Approx. 25% longer VTRs

Activate at Scale

With Gladcloud, brands can run campaigns for an unlimited number of Retail Partner locations, with Central publishing for large and On-Behalf-Of publishing of campaigns automatically for single locations from their own pages to Locally Activate campaigns on a national scale.
Gladcloud works in tandem with Media Agencies to collaborate in setting up Creative and Campaign Parameters.

Map of UK & Ireland with blue pins showing the areas in where users are active

4x more cost effective local reach

bar chart showing how Hyper-local advertising is four times more cost effective than non hyper-local
Hyper Locally targeted from a local business page

25% longer average video views

Line chart showing how customised ads get more views than non customised ads
With customised content from local business pages

50% lower average cost per click

bar chart showing how Hyper-local advertising is four times more cost effective than non hyper-local
With customised content from local business pages

Request a personalised demo of the Gladcloud platform

We are always interested in speaking with brands about the use case of the Gladcloud platform.
Please complete the form to schedule an exploratory discussion and we can prepare a live demo from the perspective of your Retail Partners.
  • A brief chat to align on goals and priorities
  • See a live branded demonstration of our platform