For groups, chains, and individual locations to easily connect their social media profiles and access customised paid and organic assets for the brands that they sell.
Platform Overview
Platform Components to enable relevant stakeholders for the most efficient and cost-effective Customer marketing activation at scale on Social Media
A white-labelled portal for retail partners to connect their social channels
- Self-serve onboarding in 90 seconds
- Campaigns published hyper-locally from retail partners’ channels
- Library of organic content
- Manage social media channels
- Review and respond to customer reviews
- Review and export campaign results
Campaign management & creative automation
For digital & media teams to set up campaign activations at scale with brand social media assets, uniquely customised for each location, funded by brands and published from retail partners’ channels.
- Target unlimited locations
- Location-based objectives
- Unlimited number of uniquely customised assets
- Data-driven spend allocation
- Publish at scale
- Dedicated managed services
Enterprise reporting dashboard
For customer marketing, activation specialists & sales teams to review campaigns results and activity for their respective retail partner portfolios on a global, zonal, national or regional basis.
- Connect stakeholders with the relevant data for their portfolios
- Track onboarding activity
- Track user activity
- Access results for paid social campaigns
- Access results for organic social campaigns
- Access insights on a location basis
Platform benchmarks
4x more cost effective local reach
Hyper Locally targeted from a local business page
25% longer average video
views
With customised content from local business pages
50% lower average cost per click
With customised content from local business pages
Technology partners
Gladcloud works with an ecosystem of technology partners to deliver the most efficient and cost-effective customer marketing activation at scale on social media.
Facebook’s APIs are used to access consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising
Instagram’s Graph APIs are used access consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising to Instagram
Messenger
Using the Messenger platform as a call-to-action from hyper-local social media advertising, for consumers to easily access digital offers for in-store redemption
Microsoft Azure
The platform is architected using the Microsoft Azure platform, including SQL server for data storage and Azure services, such as AI, ML, Machine Translation, and Power BI for data representation
Google Maps
Google’s Maps API is used for verifying location address data and Reverse GeoCoding
Trusted by the worlds biggest brands
