Segmentation
Segmentation
Unify
Activate
Extend
GrowDynamic Yield’s cutting-edge Audience Hub captures and unifies customer data from any source to power deep personalization both in and outside of Experience OS.
Capture person-level data, no matter the source
Build complex segmentation and targeting rules
Automatically uncover deep targeting opportunities
Deliver deeper personalization with real-time audience insights, powerful affinity profiling, empathic targeting conditions, and proprietary propensity models.
Achieve site-wide personalization with Affinity Allocation
Analyze and personalize by consumer state of mind
Personalize from the first page view with Geo-Based Predictive Targeting
Enrich your entire marketing tech stack and any other channel with Dynamic Yield audience data and affinity profiles.
Deliver personalization on any digital or physical channel
Deliver a consistent multi-channel experience by sharing segments between properties
Connect data bi-directionally with full-breadth integrations
Grow and measure the long-term impact of your personalization program with robust reporting, Primary Audiences, and proven methodologies.
Compare audiences & get real-time sizing analyses
Take a long-term, strategic approach to personalization with Primary Audiences
Support your program with proven methodologies
Measure the true impact of personalization. Quantify revenue, AOV or any other key metric to understand performance per audience, channel, or device and zoom in on potential opportunities for optimization.
Every Dynamic Yield account comes preloaded with Audiences that capture the standard traffic channels and device categories, so you won’t have to start from an empty slate.
Easily control and fine-tune the impact of custom events and behaviors on the calculation of Affinity profiles, directly within the site’s settings. More on Affinity Personalization.
See how many visitors have been identified with a unique ID (e.g. email, and CUID) and use this data to understand the potential of email campaigns or personalization experiences for non-registered users.
Dynamic Yield is fully compliant with GDPR regulations regarding the collection, storage, retrieval, and deletion of visitor data on demand, allowing you to also use powerful APIs to communicate visitor data collection preferences to your users. More on GDPR & Data Privacy.
Quickly access useful reports and metrics you care about, including personalization and experimentation performance, audience impact, recent product updates, and more.
Testing different experiences for different audiences increases conversion rates by 40%
Read Tottenham Hotspur case study →
Serving targeting recommendations on the PDP increases ARPU for key audiences by 4.2%
Read e.l.f. case study →
Leveraging customer data for email personalization increases CTR by 14%
Read The Warehouse Group case study →
Recommending the right experience to each travel audience increases ARPU by 2.5%
Read HRS case study →
