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PERSONALIZATION FOR GAMING

Maximize the lifetime value of every player through personalization

Hone in on individual user preferences and prior onsite interactions to serve the right game types and promotions across the entire customer journey.
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Unlock the power of your customer data
Unify all of your customer data – including web, 3rd party, and back office data – and use it to deliver personalized experiences to each customer.
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Use one system for true end-to-end personalization
Personalize experiences, content, ads, build landing pages, trigger behavioral messages, and run A/B tests across any channel – all from the same system.
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Increase marketing agility without burdening developers
Empower your marketing team to build, manage, and deliver personalized experiences without ongoing development and IT support.
Discover personalization examples by others

Key features

Discover
Discover

Identify, build, and analyze audiences

Discover high-impact audiences using an advanced segmentation engine. Guild audiences according to purchase history, product affinity, customer lifetime value, weather forecast, CRM data, geography, and more.

Target
Target

Personalize content and offers to each customer

Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match the right experience to the right audience segment.

Recommend
Recommend

Algorithmically predict customers’ interests

Recommend only the right products throughout the entire customer journey and let Dynamic Yield’s decision engine determine the most effective strategies to maximize revenue.

Engage
Engage

Reach customers at critical moments

Extend personalization beyond the web. Re-engage your customers with hyper-personalized emails and win back abandoners with triggered price drop and abandoned cart notifications across email and push.

Optimize
Optimize

Experiment anywhere on your digital properties

Let machine learning maximize uplifts by delivering the most relevant shopping experience, tailored to each individual user, even if user behavior changes over time.

Gaming industry leaders are winning with Dynamic Yield

How customers are creating waves with our product recommendations
25% Uplift in Conversions

25% Uplift in Conversions

Learn More
Gartner
Forrester
Recognized as a Leader in personalization. Built for how commerce happens next.
Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.
Gartner MQ
Read the Gartner® report →
Recognized as a Leader in personalization and experience optimization by industry analysts
Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.
Forrester
Read the Forrester report →

Dynamic Yield integrates with top tools for Gaming brands

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Tealium
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mailchimp
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Tealium
Oracle Bronto
Google Analytics

Resources to fuel your efforts

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GUIDE
Perspectives on Personalization at Scale

Get answers to the most frequently asked questions about scaling personalization and discover perspectives from practitioners on the current and future states of personalization.

RESEARCH
Climbing the Personalization Maturity Ladder

Assess your ability to deliver superior customer experiences and begin the journey to personalization maturity.

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Blog
The Value of Anonymous Visitor Tracking for Personalization

How businesses can use anonymous visitor tracking to identify the intent and preferences of "unknown users" in order to personalize experiences that drive action.