Articles
ADA Compliance for WordPress Websites: What Every Business Owner Needs to Know
Your website could make you the target of a lawsuit—even if you've never thought about accessibility. In recent years, due to ADA Compliance, thousands of small businesses have been hit with ADA (Americans with Disabilities Act) compliance lawsuits over their...
SEO Isn’t Dead — It’s Just Evolved
If your website traffic suddenly dropped earlier this year, you’re not imagining it. Since March 2025, we’ve heard from a lot of business owners saying the same thing: “We were doing fine before. What changed?” The short answer? Google’s March 2025 Core Update. It...
Brand Therapy: What I Wish More Entrepreneurs Knew About Identity Crisis
Let’s be real: most brand identity crises don’t start with a logo—they start with a lack of clarity. I can’t tell you how many times I’ve met a business owner who came to me saying, “I just need a quick refresh on my website,” or “I think our logo feels a little...
If Design Formare Were a Person…
If Design Formare were a person, she’d walk into the room with purpose—not loud, but unmistakably there. She’d have ink on her hands, a wild idea in her back pocket, and a spreadsheet open in another tab. She’s the Nerdette at the intersection of logic and magic....
Social Media Management: Are You Still Winging It? Time to Eliminate the Stress.
Let’s be real for a minute—social media management isn’t as simple as “just post consistently.” It’s planning. It’s strategy. It’s design, writing, timing, engagement, analytics—and somehow keeping up with trends and platforms that change weekly. If you’ve been...
Map It Before You Build: Why Visual Roadmaps Matter
Every great brand, website, or workflow starts with one thing: a clear map. Before we jump into design, development, or strategy implementation, it is best to take a step back to visually lay it all out. This roadmap becomes your north star—helping you understand...
Web Design Mistakes That Make You Look Untrustworthy
Your website often serves as the initial handshake with potential clients. Within seconds of landing on your homepage, visitors are forming impressions about your credibility, trustworthiness, and professionalism. The truth is stark but simple: poor design choices...
What Canva Can’t Do: When It’s Time to Hire a Designer
With its intuitive interface and thousands of templates, Canva has become the go-to solution for entrepreneurs and small businesses looking to create professional-looking graphics without breaking the bank. As your business grows and your brand evolves, you may...
How to Prioritize Marketing Tasks When You’re a One-Person Show
Running a business solo means juggling countless responsibilities simultaneously. Between serving clients, managing operations, and handling administrative tasks, marketing often becomes the first casualty when time runs short. Yet consistent marketing is exactly...
A Website Platform Guide for Entrepreneurs
Should You Build on Squarespace, Shopify, or WordPress? Choosing the right website platform is one of the most consequential early decisions entrepreneurs make. The platform you select will impact everything from your daily operations to your long-term growth...
Celebrating Small But Mighty: Why Small Businesses Matter More Than Ever
It’s National Small Business Week—and we’re raising a virtual toast to the entrepreneurs, solopreneurs, side hustlers, and creative founders, people who show up every day to build small businesses, something of their own. If you're a small business owner, you...
Why Work Ethic and Communication Matter in Design
When people think of graphic or web design, they often imagine the final product—beautiful layouts, smooth functionality, polished branding. But what they don’t always see is what goes on behind the scenes: the countless emails, check-ins, revisions, and...