Creativity
Showcasing breakthrough creative ideas, campaigns, and the talent redefining what’s possible across advertising, design, and digital experiences.
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Budweiser’s World Cup Campaign Tells Fans to Let It Pour
Budweiser’s World Cup campaign captures fans’ emotions and stars Erling Haaland of Norway and Jürgen Klopp of Germany.
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3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul
Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech
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How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade
Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.
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Ads of the Week: 12 Campaigns That Caught Our Eye, From Marc Jacobs to Ikea
Marc Jacobs, Ikea, Goop Kitchen, Bloomberg Media, and more are behind the week’s notable ads.
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Powerade Wants to Fuel All Athletes Ahead of the World Cup
Lamine Yamal and Rodrygo Goes star in Powerade’s World Cup rallying cry.
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Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.
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That is a wrap on Social Media Week 2026!
For three days, the people who actually run social came together at Social Media Week to unpack what’s working right now and what’s coming next. Now, you can catch it […]
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5 Ways Apple’s Marketing Evolved in the Tim Cook Era
As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company’s marketing evolved during his tenure.
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Beats and Jennie Are Back Together With an Unreleased Song and New Headphones
K-pop superstar Jennie’s latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.
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6 Coachella Brand Activations That Were Actually Worth Waiting in Line For
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]
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