The Latest
Beyond the Hype: 4 Real AI Takeaways From POSSIBLE
AI is driving gains in adtech, from real-time optimization to new publisher formats. But its impact depends on thoughtful adoption, strong data collaboration, and a focus on outcomes over hype.
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Casual viewers outrival soccer fans for advertisers this season
Adlook, a next-generation media technology company specialising in reaching audiences on the open web and CTV, has released new research spotlighting a valuable untapped sports audience for this year’s FIFA [...]
READ FULL STORY >Tubular Labs: How Brands Won on YouTube with AI-Centered Content & Female Athletes
Tubular Labs uncovers how brands captured audience attention on YouTube with women athletes, entertaining content and highly-anticipated theatrical releases
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Andy Mahr / Gulf States Toyota
Adventure and automotive photographer Andy Mahr worked with agency Erich & Kallman on the Toyota Center campaign for Gulf States Toyota. Additional creative credits include: David Castellanos, Creative DirectorMichelle Sensale, [...]
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Celebrating The New Yorker Centennial Through the Eyes of Workbook Illustrators
This year, The New Yorker celebrates its 100th anniversary—a century of iconic storytelling, sharp wit, and unforgettable imagery. To mark the occasion, we’re honoring the Workbook illustrators whose contributions have helped [...]
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The AI Balancing Act: Opportunity, Risk, and What Comes Next
AI is completely reshaping advertising, from who we advertise to, to how campaigns are optimized and measured. But as new opportunities emerge, so do new risks the industry must address.
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Two New Projects from William Heuberger
Photographer William Heuberger has been busy with ongoing work for two clients. For grocery chain, Union Market, William created stilllife images of produce that elevate the everyday aisle fare. For jewelry brand, [...]
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Rakuten and impact.com Announce Alliance to Scale the Global Partnership Economy
New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate [...]
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Shift AI is Live: A Customizable Privacy-First Browser Built for the AI Era
As 44% of users worry about AI acting without approval, Shift AI delivers context-aware intelligence, on the user’s terms
READ FULL STORY >PADSQUAD AND CUEBIQ CLOSE THE LOOP BETWEEN DIGITAL CAMPAIGNS AND REAL-WORLD OUTCOMES
NEW YORK, PadSquad, the leading provider of high-impact digital ad experiences, today announced a strategic partnership with Cuebiq, a leader in privacy-safe mobility intelligence that drives verified IRL visit measurement [...]
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