{{{contextualGreeting}}} Outgoing ANA CEO Bob Liodice knows what traits his successor will need. Spoiler alert: the "brand guy" era at the ANA is over. Also, check out all of our Social Media Week coverage here.
THE LATEST
By Robert Klara
Bob Liodice says his successor must be more than a "brand guy" to tackle the challenges facing today's marketers
MOST SHARED
1
By Mark Ritson
2
3
4
By Melissa Ward
5
By Richard Lowe
6
By Mark Mwachiro
World Cup
The Art of Making Fintech Cool With Catherine Ferdon of Coinbase.
Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t.
LISTEN TO PODCAST
- How Atlanta Became the Hub of Marketing in the U.S. ft. Alex Gonzalez.
- State Street CMO John Brockelman's Unconventional Playbook for Financial Marketing Success.
Sponsored
MOST SHARED
1
By Mark Ritson
2
3
4
By Melissa Ward
5
By Richard Lowe
6
By Mark Mwachiro
World Cup
The Art of Making Fintech Cool With Catherine Ferdon of Coinbase.
Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t.
LISTEN TO PODCAST
- How Atlanta Became the Hub of Marketing in the U.S. ft. Alex Gonzalez.
- State Street CMO John Brockelman's Unconventional Playbook for Financial Marketing Success.
Sponsored