Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies.
At Vox Media, the Roll-Up Era Rewinds
After a decade of acquisitions, the company is seeking new homes for its brands, according to five people familiar with its plans.
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Tim Cook Built Apple Ads, But His Successor Has the Harder Job
As CEO, John Ternus will have to scale a services business beloved for its discretion.
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EXCLUSIVE: Complex Is Scaling Its Food Festival Family Style Into a Year-Round Media Brand
The streetwear brand is launching a slate of original Family Style programming, expanding its event footprint, and projecting $20 million in revenue.
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The People Behind the News Movement Launched a Platform for Newsfluencers
The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.
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Why the Inbox Is the New Algorithm
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.
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BMW Digital Founder Urges Brands to Trade Moments for Commitments
At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.
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YouTuber Jesser Launches Parent Company, Preps Business Expansion
The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.
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EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York’s World Cup Summer
With House of Goal, its two-week activation in Brooklyn, the global brand aims to introduce itself to U.S. fans while turning a seven-figure revenue.
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Why Every Streaming Service Suddenly Wants a Podcast Strategy
According to some media executives, podcasts are the new day-time television.
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The NFL Names U.S. Bank As Its First Bank and Wealth Management Sponsor
The deal comes one month after Visa ended its 30-year tenure as the official financial services provider of the league.
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