Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
-
Retail Data Firm Spins Acquires MikMak
The two firms reach more than 4,000 brands.
READ FULL STORY > -
WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
The deal follows a competitive RFP process—and a fraud scandal.
READ FULL STORY > -
In-store Touchpoints Are More Relevant Than Ever
This post was created in partnership with CVS Media ExchangeEven in the digital age, in-store environments can be impactful and important touch points for brand influence.During a CES 2026 ADWEEK […]
READ FULL STORY > -
The Convergence of Brands and Commerce
This post was created in partnership with SmartCommerceKey takeawaysWhen consumers see products they want across various media platforms, they often want to just click and purchase, not comparison shop or […]
READ FULL STORY > -
Google and Walmart Join Forces to Shape the Future of Retail
Google unveiled a new AI protocol and integrations with Gemini.
READ FULL STORY > -
ADWEEK Introduces Fastest Growing Retail Media Networks, Now Open for Submissions
This new list will rank the top RMNs by three-year revenue growth.
READ FULL STORY > -
Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
The retailer is also using AI to make recommendations for advertisers.
READ FULL STORY > -
EXCLUSIVE: Omnicom Folds Shopper Marketing Agency TPN Into Flywheel
The move streamlines the holdco’s commerce media offering.
READ FULL STORY > -
Prompt Shift: Top Consumer AI Trends for 2026 Reshaping Search, Shopping, and Creativity
Consumer AI adoption such as chat-based commerce is reshaping the landscape faster than expected.
READ FULL STORY > -
3 Ways Consolidation Will Hit Commerce Media in 2026
Experts expect some retailers to band together while others will cut out adtech middlemen.
READ FULL STORY >
