Free2Play is a new research project run at the Game Research Lab, University of Tampere, Finland. Following the footsteps of SoPlay and Triangle, Free2Play studies F2P games from various perspectives.

Free2Play project studies consumer behaviour and the service design of free-to-play and gambling games. Games are increasingly developed like online services, which means new challenges to the business models, game design and marketing of games. Project addresses these challenges in four areas: 1) consumer behaviour, 2) case studies on best practices of the service design, 3) player experiences, and 4) comparing free-to-play games and new forms of gambling games. The project identifies best practices by combining these perspectives.

The project is funded by Finnish Funding Agency for Innovation and Technology (Tekes) and our industry partners: RAY, Remedy Games, Supercell, Housemarque, Grand Cru Games and Moido Games.

Project staff

Frans Mäyrä – Scientific Leader

Janne Paavilainen – Project Manager

Juho Hamari – Researcher

Kati Alha – Researcher

Jani Kinnunen – Researcher

Elina Koskinen – Research Assistant

Lauri Keronen – Research Assistant

Rachita Upreti – Research Assistant

Contact

Professor Frans Mäyrä
firstname.lastname@uta.fi
+358 50 336 7650

Janne Paavilainen
Project manager
firstname.lastname@uta.fi
+358 400 473 650

Researchers
firstname.lastname@uta.fi