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Meet the Team That Helps You Get Out of the Weeds

Experienced operators. Strategic partners. Proven Integrators.

Our team is built for one purpose: to match you with the right second-in-command—someone who’s been there, done that, and knows how to turn vision into traction.

Leaders Who Know How to Scale What Matters

Some built their own companies. Others led operations at fast-growth startups or global enterprises. What they share is the ability to turn vision into traction.  We match you with a Fractional Integrator who fits your stage, your structure, and the size of what you’re building—so you get the right partner for right now.

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Your problems won't be a problem for us.

The Right #2 Leader

Our Fractional Integrators:

  • Turn strategic plans into strategic action, bringing traction to the company vision
  • Scale companies as much as 10X, with some starting at $0
  • Build out departments and spin-offs
  • Bring new products and services to market
  • Turn around failing businesses and reversed the declines of others
  • Navigate M&As on both the buyer-side and seller-side
  • Facilitate succession plans and exits at many multiples in value
  • Craft incremental, sustainable, dependable growth

It's your turn to have a business that works (with or without you)

Leadership Team

Wolfs Edge Integrators Profile Photos Ben
Ben Wolf

Founder & CEO

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Joanne Giordano

Chief Operating Officer

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Wolfs Edge Integrators Profile Photos Kyle
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Kyle Mealy

Chief Revenue Officer

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Our Fractional COOs

Wolfs Edge Integrators Profile Photos Tom
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Thomas Hoover

Executive

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Kevin Hooiveld

Executive

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Wolfs Edge Integrators Profile Photos April
April Stercula

Executive

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Henry Ching

Executive

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Christopher Barnes

CEO Duo Strategist

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Wolfs Edge Integrators Profile Photos Jared
Jared Woodend

Operational

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Haylye Plaster

Operational

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Wolfs Edge Integrators Profile Photos Corina
Corina Ludwig

Conductor

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Wolfs Edge Integrators Profile Photos Zack
Zack Susko

Conductor

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team danielle
Danielle Montgomery

Operational

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Our Revenue Team

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Jose Toyo

Revenue Manager

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Diego Gil

Revenue Coordinator

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Our Support Team

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Talina Buckhiester
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Wolfs Edge Integrators Profile Photos Maggie
Maggie Murphy-Hernandez
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Wolfs Edge Integrators Profile Photos Ben

I founded Wolf’s Edge. 

It’s unique in the fractional world. 

We exclusively select people with an uncommon combination of skills and characteristics. They need to have run companies. They need to have a Founder’s spark, and understand how to work with visionaries, but be execution-minded at heart. 

They need to love organizing chaos — it has to energize them, not exhaust them. 

And they need to want to do it, over and over, every year or so.

You, and these people, are who I wrote my Amazon bestseller, Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach for — the owner who’s tired of their own company’s chaos and the Integrator with the heart of a founder who can’t wait to jump in and streamline it. 

It’s because we’re so selective with our Integrators that we can offer 100% of your investment back if we don’t deliver what we promised in the first 30 days. They’re that good.

Take a look at their profiles, below, and reach out to us when you’re ready for work/life balance. Or when you’re ready to focus on your next big thing.

Joanne is a take charge operations executive with a passion for building culture based on a company’s mission, vision and values. She has the gift of cultivating people, opportunity and innovation and creating a clear a road map for successful implementations and measurement. She helps companies capitalize on these strategies to deliver high octane initiatives that elevate companies to the next level by delivering top and bottom-line results.

She started her career in insurance, specifically Property and Casualty, working for the largest publicly traded P & C company in the world. It was there she worked with Fortune 100 and 500 clients to deliver several large-scale projects and strategic initiatives. She was also the go-to person to handle high profile and crisis related issues and savors working in high pressure and high stakes environments.

To facilitate a move back to her native Pacific Northwest, Joanne joined a national retail, food and franchise business. After four years as Chief Operations Officer, she took over as President. This gave Joanne a deep appreciation and understanding the Visionary role and learned that the hat that fits best is the Integrator role as it helps her to showcase her gifts, talents, and creativity. She does believe understanding the Visionary role and their gifts is an asset and helps her make the most of this dynamic duo.

Joanne approaches life and work with a positive, “can do” attitude, and her energy is infectious. She lives with her family in the Seattle area and is grateful for all the beauty and opportunity it has to offer.

Industry experience: risk management, insurance, consulting, coaching, food, franchise, start up, B2B, B2C and ecommerce.

Kyle Mealy is Wolf’s Edge Integrators’s Chief Revenue Officer, responsible for its marketing and sales strategy and execution.

With years of experience in marketing and sales leadership, Kyle specializes in implementing what he calls the Next Level Revenue Formula, a powerful framework designed to create predictable and profitable revenue growth in small and midsize businesses.

With his dynamic and engaging approach, Kyle inspires and motivates others to think bigger, take bold actions, and ultimately take their businesses to the Next Level.

Tom is a proven Integrator, Implementer and Servant Leader. He is a performance driven, highly capable problem solver that clears paths to get the desired results. He’s a proven asset that delivers a competitive advantage.

Tom has owned or co-owned several companies in the sales, medical service, and asset management industries. Some were start-ups and others were purchased, so he knows how to work at each phase of growth. He has sold and transitioned several companies, is always looking for the best options, and is passionate about sharing with other entrepreneurs.

Kevin Hooiveld is a experienced senior operations leader with a passion for aiding organizations in overcoming obstacles and identifying avenues for growth. Possessing a unique blend of integrator and visionary skills, Kevin seamlessly bridges the gap between these two worlds. This duality allows him to deeply connect with and inspire visionary leaders, empowering them to dream big, while simultaneously providing the stability necessary for organizational prosperity.

His expertise lies in guiding organizations through the refinement and effective communication of their vision, garnering organizational support, and aligning strategic goals with the overarching vision. Kevin excels in enhancing day-to-day execution of goals, acting as a transformative force that moves organizations from chaos to order.

As a certified Professional Business Coach, Kevin is able to leverage his executive coaching skills to support leaders in addressing patterns hindering progress, overcoming obstacles, and tapping into their core values and strengths. This holistic approach fosters personal and professional growth and enhances the effectiveness of both leaders and their teams.

Kevin brings a wealth of experience across diverse industries, including Manufacturing, Construction, Distribution, E-commerce/IT, Consulting, and Sports Medicine.

April Stercula is a seasoned CEO who has launched, scaled, transformed and sold businesses for over 30 years. Throughout her career, she has managed all aspects of business including Product Development, Marketing, Sales, Operations, Risk Management, Finance, Administration and led huge transformation projects as both a C-Suite Executive at Fortune 100 companies as well as a leader of her own SaaS company. She has managed staffs of thousands of people across multiple sites across the U.S. and the world including Canada, England, Ireland and Spain.

Before becoming a fractional COO, April was the Chief of Staff for a fast-growing, boot- strapped, SaaS company in the aviation industry achieving 40% YoY growth. After leading them through a successful exit and transitioning to new ownership, she acquired three small businesses and launched a new SaaS company in the marine industry. The company was positioned for growth just six months from start-up.

Her experience as a business leader, business owner and a business buyer make her uniquely qualified to assist her clients transform, scale and transition. She can quickly assimilate information from a variety of sources, map a path forward and lead the team in executing for optimal results. April loves ‘the business of business’ and helping CEOs unleash their potential and realize their vision.

Henry Ching is a seasoned Fractional COO who helps growth-minded businesses gain clarity, traction, and scale. With over 25 years of leadership experience, Henry specializes in transforming Visionary-led companies into operationally strong, high-performing organizations.

Henry partners with founders who are overwhelmed by daily fires and disconnected from their original vision. His calm, strategic approach brings order to chaos—aligning teams, systems, and strategy to drive measurable results. He’s especially skilled at integrating technology, simplifying operations, and building a culture of accountability.

Prior to joining WEI, Henry was the COO of Simply Wireless, a company he helped grow from a single storefront into a $200M+ enterprise with 700+ employees and over 120 retail locations. Under his leadership, the company expanded across retail, e-commerce, and national distribution, forming strategic partnerships with industry giants like AT&T, Verizon, T-Mobile, Sprint, Amazon, Wal-Mart, QVC and HSN.

Henry brings deep expertise in IT integration (ERP, CRM, HRIS), retail operations, omnichannel growth, and cross-functional leadership. He’s known for quickly identifying operational roadblocks and helping leadership teams stay aligned and focused on what matters most.

Visionaries trust Henry because he gets them—and knows how to turn their big ideas into a scalable reality. Whether you’re stuck in the day-to-day or preparing for your next growth leap, Henry brings the structure, rhythm, and leadership needed to get you there.

Industry Experience: IT, Consulting, Retail, E-commerce, Tech, Hospitality, Real Estate, Wireless, Distribution, Business Services.

Chris Barnes is a transformative executive leader who excels at bringing organizations from chaos to clarity through strategic integration of people, processes, and technology. 

As a Fractional COO at Wolf’s Edge Integrators, Chris helps founders and their teams turn chaos into coordinated movement. He builds the structure, systems, and team rhythms needed to scale — without losing momentum or culture.

Most leadership teams don’t fail from lack of vision — they stall from misalignment, friction, and execution drag. That’s where Chris Barnes comes in.

Chris is known for bringing just enough structure to unleash performance — not stifle it. With deep operational expertise and a calm, strategic presence, he helps smart people align, prioritize, and execute with clarity and confidence. He’s also certified in the Leadership Circle Profile and integrates leadership development into every engagement.

Whether guiding a CEO through a critical inflection point or helping a leadership team get unstuck, Chris helps people move forward — together and on purpose.

Wolfs Edge Integrators Profile Photos Jared

Jared Woodend is an experienced Operational Integrator who partners with construction and home services businesses to build leadership capacity, create efficient systems, and scale with confidence. With over a decade of leadership experience spanning logistics, retail, construction, and service industries – including roles at Amazon, Target, and growing small businesses – Jared combines corporate discipline with entrepreneurial agility. He thrives on helping companies transition from owner-driven daytoday operations into flourishing leadershipteam led organizations. 

In his most recent role as Integrator/COO, Jared restructured the field operations department to improve clarity, accountability, and performance across teams. He led the Leadership Team as the Integrator, facilitating planning and execution rhythms while supporting each leader’s development and effectiveness. By redefining roles, optimizing workflows, and coaching team members into new levels of ownership, Jared created a more empowered and aligned organization. His efforts created greater clarity of roles, delivered operational improvements, and elevated team performance – all while enabling the owner to focus on vision and growth. 

At Wolf’s Edge, Jared is here to help client companies define their operating model, build out accountability charts, and implement systems that support sustainable growth. Whether it’s training emerging leaders, optimizing overhead recovery, or implementing business management tools, his focus remains the same: empower teams, reduce reliance on the owner, and lay the foundation for scalable success. 

Outside of work, Jared enjoys traveling and spending time outdoors – whether snowboarding in the mountains, hiking new trails, or camping under the stars. At home, he and his wife share a love for board games and quality time together, always looking for the next great strategy game to tackle. These interests fuel his curiosity, sense of adventure, and love of continuous learning. 

Haylye Plaster is an experienced Fractional Integrator with a strong background in operational leadership. Since embracing the Entrepreneurial Operating System (EOS®), she has leveraged its principles to drive growth and efficiency within small and medium-sized businesses. Specializing in strategic planning, process optimization, and team alignment, Haylye ensures businesses are well-positioned for sustainable success. She is dedicated to helping companies maximize their potential by focusing on key areas like people, processes, and strategy, fostering long-term growth and value.

Wolfs Edge Integrators Profile Photos Corina

Corina Ludwig is a seasoned executive leader, fractional COO, and trusted advisor who helps growth-stage SaaS, creative and service-based companies cut through the chaos and get traction where it matters most. With over 25 years of experience scaling founder-led businesses, she brings a calm, strategic mindset that helps companies grow with clarity and confidence, without burning out their people or losing their culture.

Corina is known for translating big-picture vision into actionable strategy and aligning leadership teams around what actually moves the needle. A former President who successfully scaled a SaaS company from idea to acquisition, she thrives at the intersection of people, purpose, and performance. She’s guided companies through everything from brand overhauls and revenue plateaus to full organizational transformations, all while keeping the human side of leadership front and center.

Her leadership philosophy is simple: when culture is strong and people are empowered, business results follow. She builds environments where teams are aligned, accountability is clear, and people are genuinely excited to show up and do great work. Corina brings operational expertise, strategic vision, energy, empathy, and a genuine curiosity for what makes teams and leaders thrive.

Known for asking the tough (but fair) questions, Corina has a reputation for helping visionary founders get unstuck, focus their efforts, and build companies that grow and scale with integrity. She’s direct but never directive, strategic without being rigid, and always focused on building something sustainable.

Corina brings cross-industry experience in SaaS, professional services, technology, and creative sectors. Her approach blends strong business acumen with people-first leadership, ensuring the systems, strategy, and culture are all working together, because when they do, the results speak for themselves.

Wolfs Edge Integrators Profile Photos Zack

Zack Susko is a collaborative and systems-driven leader with a strong track record of scaling complex businesses across energy services, construction, real estate, and industrial sectors. He has spent his career helping organizations bring structure to complexity by aligning leadership teams, refining systems, and driving disciplined growth. As President of Comtech Industries, Zack led a $20M energy and industrial services company through a period of rapid expansion, overseeing five service lines that supported upstream and midstream clients across a multi-state footprint. At CityLife Residential, he directed a fully integrated $100M real estate portfolio, executed the company’s largest acquisition, and restructured teams to accelerate operational clarity and performance. 

Zack has played an integral role in implementing EOS (Entrepreneurial Operating System) across multiple organizations, helping leadership teams gain traction through greater alignment, accountability, and visibility. Most recently at Bridge City Team, a high-end residential design-build firm, he led the refinement of core business systems and processes, driving operational efficiency, strengthening cross-functional collaboration, and launching a new business unit to expand the company’s service offering. Across all roles, Zack brings a steady hand and strategic mindset with a deep respect for founder- and partner-led cultures. 

Outside of work, Zack is an avid runner, fitness enthusiast, and passionate sports fan who proudly supports both Ohio State and Pittsburgh teams. He also served as a longtime board member and former board president of one of Southwestern Pennsylvania’s largest animal rescue organizations, where he helped lead a major facility expansion and continues to advocate for animal welfare. Whether building businesses or giving back to his community, Zack brings energy, discipline, and a love of challenge to everything he does. 

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Danielle Montgomery is a Fractional COO and seasoned business owner known for leading culture-driven operational transformations that help organizations scale with clarity and confidence. With deep experience across property management, construction, manufacturing, retail, wellness, and professional services, she specializes in stabilizing operations, strengthening leadership teams, and building systems that support sustainable growth.

As the Founder of DetailedPDX, Danielle has guided countless small business owners through pivotal turning points, clarifying roles, optimizing workflows, building documentation, and aligning teams around shared expectations. Her work consistently creates measurable impact: stronger internal communication, healthier team dynamics, improved accountability, and operations that finally run the way the owner intended. She is known for her ability to step into complex environments, quickly diagnose what’s misaligned, and create people-centered systems that reduce overwhelm, improve team performance, and restore momentum.

She brings the perspective of a lifelong entrepreneur, having owned a retail franchise and managed a 12,000-square-foot showroom with construction, sales, and installation teams. This firsthand experience allows her to support owners not just as a consultant, but as someone who has personally carried the weight of the business.

Danielle lives by the belief that success is built daily through clear expectations, empowered teams, and systems that make excellence achievable. When she’s not transforming organizations, she’s paddleboarding with her kids or dreaming up new ideas for the businesses she loves.

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Jose Toyo is the Revenue Manager at Wolf’s Edge Integrators, where he partners closely with the CRO to lead marketing, sales, and fulfillment operations. He plays a central role in developing and executing the firm’s digital strategy, overseeing everything from social media and email marketing to sales enablement and event promotion.

With a background in journalism, graphic design, and digital marketing—and a master’s degree in Digital Marketing—Jose brings a unique mix of strategic insight and creative execution to the team. Outside of work, he enjoys learning new languages and immersing himself in different cultures—experiences that continually inspire his work.

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Diego A. Gil is an independent graphic designer and illustrator with a background in civil engineering. His career in design began by following a deep creative drive, which led him to develop a strong foundation in visual communication, branding, and digital content. Over the years, he’s worked with agencies, startups, and marketing teams across different industries, contributing to projects that range from marketing and social media strategy to brand identity development.

Diego blends a strategic mindset with a creative eye, approaching every project with curiosity, responsibility, and attention to detail. His cross-disciplinary experience gives him a unique perspective when solving design challenges and collaborating with teams. He’s passionate about turning ideas into a reality that resonates, always aiming to create with purpose, clarity, and lasting impact.

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Talina Buckheister serves as the Executive Assistant to the Founder of Wolf’s Edge’s, Ben Wolf, as well as a member of our Operations team. She has eight years of administrative experience working alongside executive teams and C-Level executives. Prior to becoming an executive assistant, Talina was a bank manager.

Talina is a powerful force in the workplace and uses her positive attitude and tireless energy to encourage others to work hard and succeed. Talina is inspired daily by her husband and family. In her free time, Talina likes to read and bowl.

Wolfs Edge Integrators Profile Photos Maggie

Maggie Murphy-Hernandez serves as the Assistant to Joanne Giordano, Integrator at Wolf’s Edge. With over a decade of experience in hospitality and operations, Maggie is known for her meticulous approach and dedication to delivering high-level support. Her background with a leading corporate restaurant group instilled a strong commitment to process efficiency and service excellence.

Maggie seamlessly manages complex schedules, coordinates key initiatives, and ensures operational consistency. Her ability to adapt and maintain focus in dynamic environments makes her an invaluable partner in driving organizational success in organizations.

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Danielle is an accomplished COO and EOS Integrator with a growth mindset and a talent for transforming businesses. She excels at identifying obstacles to growth, resolving challenges at their root, and building profitable, sustainable organizations. Danielle’s upbeat leadership style, combined with her strategic thinking, inspires teams to align with company goals and drive success.

A career highlight was leading the turnaround of a mid-sized manufacturing company during a crisis. By assembling top talent, securing key customers, and optimizing operations, she positioned the company for a successful acquisition.

Danielle is skilled at fostering accountability, unlocking team potential, and cultivating a healthy company culture. Fluent in Spanish and having lived in Europe and South America, she brings a global perspective and the ability to work with diverse teams. An avid traveler, she has visited over 19 countries, expanding her worldview and adaptability.

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Daniela Licon is a dedicated Marketing & Sales Assistant at Wolf’s Edge Integrators. She not only brings a solid academic foundation, but also a genuine passion for delving deep into the technical intricacies of the processes at Wolf’s Edge.

In addition to supporting business development, Daniela is also a Chemical Engineering student. Outside of her professional life, she is deeply connected to her community. Also, she embraces life with a keen interest in learning new languages, traveling, and reading, which helps her broaden her perspectives on diverse cultures and subjects.