Business Strategy

I’ve spent my career in travel and hospitality focused on growth, partnerships and distribution, working at the intersection of hotels, technology and global travel demand. In roles where performance is…

Right now leadership teams are locking in 2026 goals, finalizing budgets and setting Q1 expectations. Most of that time is spent on what was accomplished in 2025: the launches, the…

Strategy processes are getting squeezed. Answering these questions will set you up for building and executing a true growth strategy.

After a rough start to the year for inbound tourism, the United States’ destination marketing organization is rolling out a new campaign to bolster travel demand.