Features
designed for you

Everything you need to understand your audience (even if it's ChatGPT visiting!), in plain language.

The digital health check of websites

Webful provides an accessible and actionable health report for your website.

Like a technical inspection for your car, we check the essential points of your online presence: traffic, performance, SEO and accessibility.

Dashboard Webful - Interface intuitive et visuelle
Ease of use

A stunningly simple dashboard

Discover a dashboard where every piece of information is just a click away. Smooth navigation, clean design and intuitive organization: move from one section to another instantly, without ever getting lost.

Visual and colorful interface that makes data analysis enjoyable

Instant navigation between all sections without reloading

Clear and logical organization: find the info you're looking for at a glance

No training required: everything is intuitive, you're autonomous from your first visit

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Multi-site management - Switch between your sites in one click
Multi-site

Centralized multi-site management

Manage all your sites or those of your clients from a single Webful account. Switch from one site to another in one click to view statistics without logging back in.

  • One account - All your sites in one place, up to 30 or 100 depending on your plan
  • Instant switch - One click to switch between your different clients' sites
  • Time saver - No more juggling between multiple accounts or interfaces
  • Supervision dashboard - Overview of all your sites with priority alerts (Agency plan)
Health score

Automatic health score

Your site rated out of 100. The metrics to watch, without getting lost in data.

Automatic health score

KPIs adapt to your site. Choose the metrics that matter to you.

For agencies: The Agency View dashboard displays the average score across all your client sites. Instantly identify sites that need your attention.

Progress

Progress tracking

A score from 0 to 100 that summarizes your site's health over different periods. See at a glance if your site is progressing, stagnating or declining.

Progress tracking

Automatic calculation: The score is updated daily by analyzing your traffic, performance and SEO.

Click on each period to see the details of the evaluated criteria.

Webful Insights - Temporal heatmap and advanced traffic analysis
Insights

Insights: advanced analytics

Go beyond raw numbers. The Insights page cross-references your data to reveal patterns invisible in a standard dashboard.

  • Temporal heatmap: visualize activity by hour and day of the week on a color-coded grid
  • Growing content: identify pages with increasing or declining traffic
  • Traffic quality: compare average duration and bounce rate by source (direct, search, social, referral, AI)
  • Trend detection: spot variations before they become problems
Health analysis - Complete diagnosis of your site
Performance

Global status and performance

Webful automatically analyzes the critical points of your site: performance, SEO, accessibility, security. Receive a clear diagnosis with actionable recommendations.

  • Performance: Load time, page weight, optimization
  • SEO: Tags, structure, links, metadata
  • Accessibility: Contrasts, navigation, screen readers
  • Security: HTTPS, headers, known vulnerabilities

For agencies: Detect SEO issues with your clients before they impact their visibility. Propose concrete corrective actions.

Web Vitals

Real visitor performance

PageSpeed scores are synthetic tests. RUM (Real User Monitoring) measures your visitors' actual experience using Google's Core Web Vitals metrics.

Real User Monitoring - Core Web Vitals metrics
  • LCP (Largest Contentful Paint): time to display the main content
  • FCP (First Contentful Paint): time before the first visible element
  • CLS (Cumulative Layout Shift): visual stability of the page
  • Google threshold comparison: good / needs improvement / poor badges
  • Built-in glossary: each metric explained in plain language
Alerts and JavaScript errors - Automatic monitoring
Alerts

Alerts and JavaScript errors

Get notified automatically when something goes wrong on your site. Webful monitors traffic anomalies, performance drops, and JavaScript errors.

  • Automatic alerts: traffic anomalies, performance drops, technical issues
  • Grouped JS errors: grouped by message with occurrence count and impacted sessions
  • Searchable history: find all past alerts
  • One-click cleanup: clear resolved errors to keep a clean dashboard
SEO Audit
PREMIUM

Page-by-page SEO analysis

Get a detailed SEO audit for every page of your site. Webful checks essential ranking factors and gives you actionable recommendations.

  • Meta tags: title, description, Open Graph verified
  • Structure: heading hierarchy (H1-H6), internal and external links
  • Images: alt attributes, dimensions, optimized weight
  • Pass/fail indicators: immediate visual results with explanations
  • PDF export: share the audit with your client or team
Page-by-page SEO analysis - Detailed audit with indicators
Traffic

Interactive traffic chart

Visualize your traffic hour by hour, day by day or month by month. Zoom, filter, compare periods to identify patterns.

  • Interactive zoom: Select an area to zoom in
  • Comparison: Overlay multiple periods
  • Export: Download the chart as an image
Traffic chart - Interactive visualization
Origin

Traffic sources

Where do your visitors come from? Google, social networks, referral sites, direct access... Understand your acquisition channels.

  • Search engines: Google, Bing, DuckDuckGo, Ecosia...
  • Social networks: Facebook, Instagram, LinkedIn, Twitter...
  • Referral sites: Who talks about you and sends you traffic
  • Direct access: Visitors who know your URL
  • UTM campaigns: Track your marketing campaigns
Traffic sources - Origin of your visitors
Trends

Trends and anomalies

Webful analyzes your data to identify trends and alert you in case of anomalies. No need to constantly monitor your stats.

  • Traffic spikes detected automatically
  • Sudden drops reported immediately
  • Automatic comparison with previous periods
  • Email alerts in case of anomaly
  • Recommendations based on your trends
Trends and anomalies - Automatic variation detection

Smart detection: The algorithm learns from your history to distinguish normal variations from anomalies.

Configure your alert thresholds according to your activity to avoid false positives.

Geolocation - Visitor map
Geolocation

Visitor geolocation

Discover where your visitors come from with city-level precision. Identify your markets and adapt your strategy.

  • Interactive map with zoom by country/region/city
  • Top countries: Ranking of your main markets
  • Top cities: Local level detail
  • Evolution: Geographic trends over time
  • Filters: Analyze a specific geographic area
  • Export: Download data as CSV

For agencies: Verify that your local clients (shops, craftsmen) are reaching their catchment area. The "Good local targeting" badge confirms their strategy is working.

Devices and browsers - Technical breakdown
Devices

Devices and browsers

Understand how your visitors access your site: mobile, tablet, computer. Optimize the experience for each device.

  • Mobile/desktop/tablet breakdown
  • Top browsers: Chrome, Safari, Firefox, Edge...
  • Top systems: Windows, macOS, iOS, Android...
  • Screen resolutions most used
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Important actions

Important actions tracking

Track the actions that really matter for your business: phone calls, emails sent, form submissions, clicks on specific buttons.

Important actions tracking

Automatic tracking: Webful automatically detects tel:, mailto: links and forms on your site.

Define your conversion pages (thank you, confirmation) to measure your conversion rate.

User journeys - Navigation paths visualization
Your visitors' journey on the site

Your visitors' journey on the site

Discover how your visitors move around your site. Where do they enter? Where do they leave? What paths do they follow most often? Understand their behavior to improve your site.

  • Entry/exit pages - Where your visitors arrive and leave
  • Common journeys - Popular navigation paths
  • Quick bounce visitors - See if your content engages
Discover journeys
Custom conversion funnels - Cascade visualization
Funnels

Custom conversion funnels

Create your own funnels to measure exactly the journeys that matter to your business. From 2 to 8 steps, with cascade visualization.

  • Free creation: define each step (page visited or conversion)
  • Cascade visualization: pass-through rate and dropoff between each step
  • Overall conversion rate: instantly see the efficiency of your journey
  • Smart autocomplete: your pages and events are suggested automatically

Available by plan: Solo (2 funnels), Pro (5), Agency+ (unlimited)

Shareable statistics always up to date

Shareable statistics always up to date

Give your clients access to their site statistics via a secure link. They view their data in real-time without needing your credentials, and you keep full control. Statistics update automatically in real-time - your recipients always see current data without needing a new export!

  • Secure client access - Unique link per site, revocable anytime
  • Real-time data - Your clients always see updated stats
  • No credential sharing - You keep control of your account
  • Programmable expiration - Set an expiration date for the link
Interactive sharing - Real-time statistics
Programmable automatic report

Programmable automatic report

Schedule automatic report delivery to your clients. Weekly or monthly, with your branding (Agency plan). Your clients receive their statistics regularly without you having to intervene.

  • Automatic sending - Daily, weekly, monthly or quarterly
  • Custom branding (Agency) - Your logo in sent reports
  • Per-site configuration - Different frequency and recipients for each client
  • Zero intervention - Configure once, the system sends automatically

Tip: Schedule your weekly report for Monday morning to start the week with a clear vision of your site. Ideal for entrepreneurs who don't have time to log in every day.

Automatic email reports - Statistics in your inbox
Webhooks
EXCLUSIVE

Outbound webhooks

Receive automatic HTTP notifications when an event occurs on your site. Connect Webful to your tools: Slack, Make, n8n, CRM, custom scripts.

  • 8 event types: new conversion, traffic alert, site offline, report generated...
  • Secure: HMAC-SHA256 signature on every payload
  • Reliable: automatic retry with exponential backoff (5 attempts)
  • Testable: send a test payload in one click
  • Full history: view the last 50 deliveries with status and payload

Unique feature among privacy-friendly alternatives. Plausible, Fathom and Simple Analytics don't offer webhooks.

Outbound webhooks - Automatic HTTP notifications
GDPR Compliance - Privacy-respecting tracking
Guaranteed security & privacy

Guaranteed security & privacy

100% GDPR compliant by default. No personal data collected, no intrusive cookies, hosted in Europe. Your visitors are respected.

  • No ad trackers - Navigation respected
  • Masked addresses - Privacy protected
  • EU hosting - Data on European soil
  • All your data downloadable in one click
Pro and Agency Plans

Professional tools for agencies

Pro, Agency and Agency+ plans include specific features to efficiently manage your clients. White label, centralized supervision, team collaboration: everything is designed for your professional activity.

Complete white label

Complete white label

Customize Webful's appearance with your logo, colors and contact details. Your clients only see your brand.

  • Custom logo in PDF reports and emails
  • Footer with your contact info (email, phone, website)
  • Automatic reports with your visual identity
Supervision dashboard

Supervision dashboard

View all your client sites on one screen. Average score, priority alerts, smart filters.

  • Overview of all your sites
  • Automatic alerts (traffic drop, errors)
  • CSV export for your internal reports
Multi-users

Multi-users

Invite 3 to 5 collaborators depending on your plan. Your team accesses statistics without sharing your credentials.

  • 3 collaborators (Agency) or 5 (Agency+)
  • One-click access management
  • Each member logs in with their own email
Agency View Dashboard - Multi-client supervision

Ready to discover all these features?

Create your free account and start analyzing your site right now.

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