B2B eCommerce Development for Manufacturers, Wholesalers & Distributors
Custom B2B stores built on Adobe Commerce, BigCommerce, Shopify Plus, Shopware, and WooCommerce – with ERP-synced ordering, gated pricing, and account hierarchies that match how your buyers actually buy.
B2B eCommerce development is the design, build, and integration of online commerce systems for manufacturers, wholesalers, and distributors that need commerce to match real B2B buying workflows – including buyer-specific pricing, gated catalogs, account hierarchies, purchase-order and NET payment terms, and real-time ERP-synced inventory. WebDesk Solution builds custom B2B eCommerce stores on Adobe Commerce, BigCommerce, Shopify Plus, Shopware, and WooCommerce for North American businesses that need scalable commerce infrastructure instead of patched-together retail functionality. Since 2011, WebDesk Solution has shipped 100+ B2B eCommerce stores across North America, including the BigCommerce migration for PartsConnexion that increased conversion rate by 92%. Our teams in Great Neck, New York and Toronto, Ontario deliver B2B commerce systems with bi-directional ERP, PIM, and CRM integrations, designed for manufacturers, wholesalers, and distributors that need operational efficiency as much as storefront UX. If your sales reps are still quoting through email because your current store cannot support how B2B selling actually works, you are losing margin every week. We build systems that fix that properly.
PROOF
Trusted by 500+ Brands Across North America
Proof, not promises. These are the brands that chose us, the platforms that vetted us, and the review sites where our clients posted verified scores.
4.9 ★
4.9 ★
Top-ranked
Recommended
Partner Certified14+ years. 500+ clients. Two offices across North America. The kind of track record you cannot manufacture in a pitch deck.
Three places B2B brands get stuck in commerce – and what we build to unstick them
Most of the B2B brands we talk to fall into one of three states. None of them are failing; all of them are losing margin or sales-team time to a commerce setup that does not respect how B2B actually buys. Find your track, and you’ll find what we build for it.
You sell B2B without a real eCommerce platform
Greenfield buyer. Your sales motion runs on phone calls, emailed PDFs, and order forms typed by hand into the ERP at end of day. You’ve grown past it.
- Sales reps still take orders by phone, email, or PDF spreadsheet – and your buyers expect a self-service portal in 2026
- B2B-specific catalog gates, contracted pricing, and PO/NET terms have nowhere to live in your stack except inside your reps’ inboxes
You’ve outgrown a B2C-first or off-the-shelf store
Incremental buyer. You have a Shopify or WooCommerce store built for retail. Now you sell to wholesale buyers too, and the store is fighting you on every B2B feature.
- Your store shows B2C pricing and tax to your wholesale buyers – your sales reps end up off-quoting in email anyway
- Account hierarchies (multi-buyer, multi-location, multi-budget) do not exist, or they break when you bolt them on as an add-on
Your B2B store does not match how your buyers buy
Broken-fit buyer. You have a B2B store, and it ships orders. But the workflow gaps are bleeding margin and CSR hours every week.
- ERP and store inventory drift out of sync; oversells happen weekly and your warehouse team is the one paying for it
- Bulk reorders take eight minutes instead of thirty seconds, PO and invoice flows live in a spreadsheet outside the store, and quote-to-order is still manual
We have shipped builds out of all three tracks. The next sections cover what we build, where we build it, how the integration depth changes by ERP, and which of our case studies started in your track.
Everything we build for B2B brands
Nine core B2B eCommerce development services, plus a portals and data-management layer that the largest engagements always reach for. Each card below names a real client engagement so you can see what the service ships, not just what it promises.
B2B eCommerce Consulting
Strategy, platform selection, and build-versus-buy decisions before code ships. We map your buyer hierarchy, audit your ERP, and lock the platform choice so the build phase has zero discovery debt.
- Platform-fit assessment across Adobe Commerce, BigCommerce, Shopify Plus, Shopware, WooCommerce
- ERP-integration scoping with named system constraints
- Buyer hierarchy and account structure modeling
B2B Web Development
Custom B2B store builds across five platforms. Headless when the frontend needs it, monolithic when the velocity does. We architect for ERP-first integration so the store is never the bottleneck.
- Custom catalogs and gated pricing
- Headless or monolithic architecture, per buyer scale
- Multi-storefront and multi-region builds
B2B Web Design
B2B-specific UI/UX for dashboards, gated catalogs, quote-to-order flows, bulk-order grids, and account hierarchies. We design for the buyer’s workflow, not the homepage demo.
- Account-aware navigation and pricing display
- Bulk-order grids and quick-reorder lists
- Quote-to-order and RFQ submission flows
B2B Platform Migration
Zero-downtime replatforms across 50+ B2B migrations to date. DNS cutover runs in parallel with staging-validation; no orders are dropped, and SEO equity carries forward.
- Pre-migration data audit and ERP-sync validation
- Parallel staging environment with full data parity
- 301 mapping for SEO equity retention
B2B eCommerce Integrations
Bi-directional ERP, PIM, CRM, WMS, and AR/AP integration. Not just product and inventory sync – customer-specific catalogs, contracted pricing rules, account hierarchy permissions, and PO/NET workflows in real time.
- ERP-store-warehouse three-way sync
- PIM-driven product enrichment pipelines
- Order-status round-trip to CSR portals
B2B CRO Strategy
Conversion testing and funnel optimization for B2B-specific flows – gated funnels, quote-to-order conversion, abandoned cart recovery for repeat buyers. Tied to ERP-side outcomes, not just on-site events.
- Quote-to-order conversion testing
- Bulk-cart abandonment and re-engagement
- Pricing display and gated-catalog optimization
B2B eCommerce Optimization
Performance, platform modernization, and version upgrades for stores already in production. We run the version upgrade, the Core Web Vitals tightening, and the integration cleanup as one engagement.
- Adobe Commerce / Magento version upgrades
- Core Web Vitals and LCP optimization
- Integration debt cleanup and module audit
Maintenance and Support
Tiered managed support at 20, 40, or 80 hours per month, covering monitoring, security patching, version upgrades, performance optimization, and incremental feature releases. We do not hand off and walk away.
- 24×5 monitoring and incident response
- Quarterly performance and security audits
- Roadmap-aligned feature releases
SEO Audit for B2B Stores
Technical, on-page, AEO, and GEO audit specific to B2B commerce. Surfaces cannibalization between blog and service pages, schema gaps, and the keyword cluster your store should rank for.
- Technical + on-page audit (Core Web Vitals, schema, hreflang)
- AEO/GEO readiness scoring for AI Overview, ChatGPT, Perplexity
- Cannibalization and content-gap diagnostics
Portals & Data Management for B2B Buyers
Four portal patterns and four data-layer capabilities that the largest B2B engagements reach for. Each is delivered as a custom build, not a pre-packaged module.
Portals
- B2B Customer Portal
- B2B Vendor Portal
- B2B Order Management Portal
- B2B Commerce & Marketplace Development
Data Management
- B2B Digital Catalog Management
- B2B Product Information Management (PIM)
- B2B Digital Asset Management (DAM)
- B2B Master Data Management (MDM)
B2B marketplace builds with vendor management, custom purchasing workflows, and enterprise account structures. Includes projects like the Custom PO Payment System for B2B engagement.
B2B-ready platforms we build on
Five platforms, each with its own B2B fit. We do not steer every engagement to the same answer – the platform follows your buyer scale, your ERP, and the workflow your sales team needs. Below is how we position each, and which WebDesk Solution engagement anchors our credentials on it.
The deepest native B2B feature set on the market. Shared catalogs, requisition lists, account hierarchies, and multi-source inventory ship as platform features – not paid add-ons. We pair Adobe Commerce with Hyvä on the storefront when you need performance to match the depth.
- Native shared catalogs, price lists, and account hierarchies
- Hyvä storefront for B2B-grade Core Web Vitals
- Multi-storefront for region- or brand-segmented B2B
The fastest path to enterprise B2B features when the deployment window is twelve weeks, not nine months. B2B Edition ships price lists, customer groups, gated pricing, PO checkout, and NET terms out of the box – we build the integrations and the differentiated storefront on top.
- B2B Edition price lists + customer groups native
- PO checkout, NET terms, and ACH built-in
- Headless or Stencil storefront – we ship both
Fastest B2B time-to-launch since Shopify Plus added native B2B features in 2023. Strong for D2C-and-B2B hybrid sellers where the same brand sells to consumers and wholesale buyers from one operational stack.
- Native B2B features on a unified Shopify Plus store
- Companies, locations, and price-list-by-company
- Shared inventory across D2C and B2B
European-strong with native multi-language, multi-storefront, and SAP Business One pre-integration. The right answer when you sell to both North America and Europe and you do not want two separate commerce stacks.
- Native multi-language and multi-storefront
- SAP Business One pre-integration
- Rule-based pricing and B2B Suite
Open-source flexibility on top of WordPress, with deeper content infrastructure than any other platform on this list. The right answer when your content layer matters as much as your commerce layer, or when your team is committed to open-source on principle.
- Deep WordPress content integration
- Open-source extensibility and custom payment gateways
- Headless WP + BC pattern for B2B at industrial scale
ERP integration for B2B eCommerce: how we connect your store to NetSuite, SAP, and Microsoft Dynamics
ERP integration is the single most-asked-about question in every B2B engagement we run, and the place most B2B stores break first. We do not just sync products and inventory – we architect bi-directional data flows for customer-specific catalogs, contracted pricing rules, account hierarchy permissions, PO and NET term workflows, multi-warehouse availability, and order-status round-trips back into your CSR portals. The integration is the engagement, not a side artifact.
ERPs we integrate with
ERPs:NetSuite · SAP Business One · Microsoft Dynamics 365 Business Central · Oracle ERP Cloud · Acumatica · Sage X3 · Sage Intacct · QuickBooks Enterprise · Fishbowl · Infor · Epicor · custom legacy SQL systems
PIM, CRM, and WMS systems we connect
PIM:Akeneo · Salsify · Pimcore.
CRM:Salesforce · HubSpot · Zoho.
WMS / SCM:ShipStation · Shippo · NetSuite WMS.
The depth that matters is not which systems we name. It is what flows between them. Customer-specific catalogs synced from ERP customer-group records. Contracted pricing rules synced from sales-team-negotiated terms. Account hierarchy permissions matched to buyer role. PO and NET workflows mirrored to your AR aging. Order status round-tripped to CSR portals so your support team never has a stale view.
Real-time inventory sync across multiple Fishbowl warehouses into a single BigCommerce B2B storefront. Buyers see live availability per warehouse; the ERP carries the source of truth.
See full case study →AI capabilities we build into modern B2B stores
AI is not bolted on – it is embedded in the workflows where B2B buyers and CSRs already spend their time. Five capabilities below are the ones we have built into production B2B stores over the last twelve months. Pick the ones that match your sales motion.
AI-powered product search and catalog discovery
Semantic search, image search, and attribute-aware product matching for buyers shopping 50K+ SKU catalogs. The buyer types “the 2-inch fitting we ordered last summer” – the search finds it.
Predictive reordering
“You usually order this every 21 days” prompts surface at login, in the cart, and in the post-checkout confirmation. Reorder time drops from minutes to seconds, and the predictive model is built per account, not per SKU.
AI quote-to-order acceleration
Auto-fill RFQ forms from prior orders, suggest pricing tiers and NET terms based on account history, and route the quote to the right CSR. Sales teams spend their time closing, not typing.
Automated PIM enrichment
AI-generated product descriptions, attribute extraction, and image tagging at scale across thousands of SKUs. The PIM stays current without a content team rotating SKUs by hand.
B2B-specific chatbot for distributor and dealer support
Answers about pricing tier, NET terms, order status, ETA, and gated catalog access – in the buyer’s account context, not as a generic support widget. Knows who the buyer is and what they are allowed to see.
For the architecture, training, and deployment patterns we use across these AI capabilities, see our AI for eCommerce Solutions.
How we build B2B stores that match how your buyers actually buy
Every WebDesk Solution B2B engagement starts with a two-week diagnostic we call the B2B Discovery Sprint. It is not a kickoff workshop. It is a paid, structured discovery covering buyer hierarchy mapping, ERP-integration audit, gated catalog design, and migration risk assessment – finished before a single line of production code is written.
Pricing logic before frontend design
We model your full pricing matrix – tiered, contracted, account-specific, volume-break – before anyone touches a product card. The frontend serves the pricing logic, not the other way around.
ERP integration audit before tech selection
Your platform choice is constrained by your ERP, not by your preference. We audit the ERP first, then recommend the platform. This is why we do not steer every engagement to the same answer.
Sales-team workflow mapping before checkout build
We sit with your CSRs and outside sales reps for a half-day each. Their workflow shapes the quote-to-order, the bulk reorder, and the gated catalog. The buyers using the store inherit the workflow we just mapped.
Migration zero-downtime planning before kickoff
If this is a replatform, the cutover plan is locked in week two – DNS strategy, data-parity validation, SEO 301 mapping, ERP-sync window. The build phase inherits a migration plan; it does not invent one.
What it’s like to build a B2B store with WebDesk Solution
Five steps from first conversation to live store. Our B2B eCommerce developers ship in two-week sprints with a named technical lead on every engagement – no rotating offshore teams, no surprise handoffs, and every step’s output reviewed with you before the next begins.
Discovery
Buyer hierarchy mapping, ERP integration auditing, gated catalog planning, migration risk assessment, and B2B requirements gathering. Outcome: approved technical scope, implementation roadmap, and fixed-bid proposal before development begins.
Architecture & UX
System diagram planning, data flow mapping, schema design, ERP middleware decisions, storefront structure planning, and mobile-first UX wireframes before development starts.
Design
Responsive storefront layouts, reusable UI components, accessibility reviews, branded interface design, and stakeholder-approved visual systems aligned with B2B buying workflows.
Build
Storefront development, custom functionality, ERP and PIM integrations, content migration, testing environments, and staged sprint-based implementation with bi-weekly progress reviews.
QA & Testing
Functional QA, ERP-sync validation, accessibility testing, browser compatibility checks, performance optimization, security review, and migration testing completed before deployment approval.
Launch
Parallel staging cutover, DNS migration, SEO redirect deployment, real-time monitoring, rollback planning, and controlled zero-downtime launch coordination after final validation.
Growth & Performance Care
Ongoing monitoring, security patching, version upgrades, performance optimization, CRO enhancements, feature releases, and long-term platform support from the same development team.
Which industries we serve in B2B eCommerce
Nine verticals where WebDesk Solution has shipped B2B stores in North America. The named clients below are anchors – if your industry maps to one of them, the build patterns and ERP integrations carry across to your engagement.
Manufacturing
Custom B2B portals for manufacturers with multi-product-line catalogs, distributor networks, and ERP-driven inventory across plants and warehouses.
Case study: Compressor World
Industrial Distribution & Wholesale
Distributor and wholesale B2B with gated pricing, customer-tier discounts, and bulk-order workflows for parts, components, and supplies.
Case study: PartsConnexion
Industrial Equipment
Heavy equipment, pneumatic systems, and industrial machinery – VIN/serial lookup, fitment data, and complex spare-parts cataloging.
Case study: Pneumatic Plus Equipment Guru
Electronics & Electrical
Electronics components, electrical supply, and technology hardware B2B – large SKU catalogs, multi-region pricing, and multi-storefront architecture.
Case study: VC America
Food Packaging & Service
B2B packaging suppliers and food-service distributors with complex SKU catalogs, recurring wholesale buyers, and contracted account pricing.
Case study: PacknWood
Auto / Motor Vehicle Parts
Aftermarket parts catalogs with VIN and fitment lookup, dealer-specific pricing, and bulk reorder flows for shops and distributors.
Case study: Braidan Motorsport
Sports & Fitness Equipment
B2B sporting goods, fitness equipment, and team-supply distribution – gated pricing for retailer accounts, faceted product search, and bulk-order grids.
Case study: Countrywide Sports
Beauty & Personal Care
B2B beauty supply, salon and spa distribution, and personal care manufacturing – multi-warehouse inventory, contracted account terms, and professional-grade catalog gating.
Case study: Bio & Chic
Pet & Animal Care
B2B pet supply, veterinary product distribution, and pet-brand wholesale – ERP-synced inventory across multiple warehouses, professional-buyer pricing tiers, and high-throughput reorder flows.
Case study: Generation Pet
Selected B2B builds from our work
Six B2B engagements with outcome metrics on the card itself. The links below open the full case study. Match the engagement closest to your scale, your platform, and your industry – the build patterns and ERP integrations transfer across.
VCAmericaMagento 2 B2B Hyvä architecture discoveryRead case study →
Dealer MarketEnterprise Magento to BigCommerce migrationRead case study →
GenpetShopify to BigCommerce B2B migrationRead case study →
Why North American B2B eCommerce businesses partner with WebDesk Solution
Six reasons B2B businesses across the US and Canada keep choosing WebDesk Solution over agencies with more brand recognition. Each one is testable – ask for the case study, ask for the team, ask for the data.
NA-only delivery teams
Every engagement runs out of our Great Neck, NY and Toronto, ON offices. No offshore handoffs, no time-zone gaps on incidents, no rotating teams between sprints.
ERP-first architecture
We audit your ERP before we recommend a platform. The integration constraint shapes every other technical choice – which is why we do not push the same answer to every buyer.
Zero-downtime migration protocol
Fifty-plus B2B replatforms shipped without a downtime window or an SEO loss. PartsConnexion, PacknWood, and Generation Pet all migrated under this protocol.
Full-stack ownership
Design, development, SEO, AEO, GEO, paid media, and automation run under one engagement. You do not coordinate between four agencies; the team that builds the store is the team that drives traffic and conversions on it.
AI embedded, not bolted on
Chatbots, voice agents, predictive reordering, AI catalog search, and agentic AI built into production B2B stores – designed in from discovery, not retrofitted after launch. See the AI capabilities section above for the patterns we ship.
Certified across the full ecosystem
Active partnerships with Shopify Plus, BigCommerce, Adobe Commerce / Magento, Shopware, WooCommerce / WordPress, Klaviyo, Gorgias, and AWS – plus the ERP-side integrations the build depends on. The certifications are real, not just badges in the footer.
What makes a B2B store different – and harder to build – than B2C
Three differences make a B2B store fundamentally a different build from B2C. None of them are feature flags – each one is its own build path. This is also why retrofitting a B2C store usually breaks at the seam.
Each of those three differences requires its own build path – not just a feature flag. That is why a real B2B build looks different from a B2C build, and why a B2B store retrofitted from a B2C platform usually breaks at the seam.
FREQUENTLY ASKED QUESTIONS
Frequently Asked Questions about B2B eCommerce Development
Thirteen questions buyers ask us before they sign. Answers are direct and short. For anything else, the closing CTA below opens a discovery call.
What is B2B eCommerce development?
How is B2B eCommerce development different from B2C?
Which platforms work best for B2B eCommerce in 2026?
How long does it take to build a B2B eCommerce store?
How much does B2B eCommerce development cost in North America?
Can you integrate our existing ERP, CRM, and PIM with the new B2B store?
Do you support custom pricing, gated catalogs, and account hierarchies?
How do you handle migration without downtime?
Do you support PO payments, NET terms, and ACH for B2B buyers?
Which industries do you serve in B2B eCommerce?
Can you scale our B2B eCommerce store as we grow?
How secure is our B2B eCommerce store?
What does post-launch support look like?
Companion services for B2B brands
Six WebDesk Solution services B2B buyers commonly pair with their development engagement. Some come before the build; some come alongside; one comes when you outgrow this page.
eCommerce Consulting
Strategy and platform selection before the build phase begins.
Explore →eCommerce Migration Services
Zero-downtime replatform protocol used across our B2B migrations.
Explore →Headless Commerce Development
For B2B brands separating the frontend from the commerce backend.
Explore →eCommerce AI Solutions
End-to-end implementation of AI-powered features for eCommerce stores.
Explore →Digital Marketing Services
B2B lead generation marketing, ABM, and SEO/PPC for the new store.
Explore →Marketplace Development Services
Multi-vendor marketplace builds with vendor onboarding, commission logic, and custom buyer workflows.
Explore →Latest from our B2B Commerce blog
Three posts B2B buyers read before they engage with us. Refreshed quarterly with the newest WebDesk Solution writing on the topic.
