RWE – Recruitment

The Client

RWE is one of Europe’s leading energy providers, operating across the full spectrum of power generation from lignite mining and natural gas to onshore and offshore renewables. To meet future workforce demands and connect with the next generation of energy professionals, RWE sought an innovative way to present its work and company culture at career fairs and educational events.

The Challenge

RWE wanted to attract and engage students and job seekers not with leaflets or presentations, but through an immersive, memorable experience. The solution had to:

• Offer a realistic impression of RWE’s operational sites
• Be accessible and entertaining for young, technically minded audiences
• Include a gamified element to test affinity for technical problem-solving
• Run on portable VR headsets for easy use at recruitment events

The Solution

We created a dual-part VR experience combining a guided video tour with two interactive mini-games designed to inform, inspire, and assess interest in technical work.

Part 1: The Video Tour

The experience begins with a 360° video journey through RWE’s operations, offering users a guided look at various power and training facilities across North Rhine-Westphalia. Users follow a structured but self-directed sequence through the following locations:

• Viewing Point: A panoramic overview from a platform above the Garzweiler mine, offering context on scale and energy production.
• Bucket Wheel Excavator: A close-up view of one of the world’s largest earth-moving machines in action.
• Power Factory in Frechen: An overview of local operations and their role in RWE’s regional energy grid.
• Niederaussem Power Station: One of Europe’s most advanced lignite-fired power plants, showcasing industrial scale and emissions control.
• Grefrath Main Plant: Behind-the-scenes access to large-scale equipment maintenance and repair facilities.
• Training Center: A visit to RWE’s in-house training facility where technicians are educated on electrical and mechanical systems.
• Königshoven Wind Farm: A look into RWE’s future-forward renewable energy portfolio, with onshore wind and PV installations.

This 360° video component offers a realistic and cinematic look into RWE’s world, giving users a unique sense of place and helping them visualize what a career in energy might look like.

After the video concludes, users are seamlessly transitioned into the interactive mini-game segment.

Part 2: The Mini-Games

After the tour, users are teleported into a classroom for a short tutorial. Here, they assemble a robot using VR hand controls a fun, low-stakes way to get comfortable with object interaction and spatial navigation.

From there, users can navigate to two mini-game stations:

Mechanical Mini-Game

• Users arrive at a control panel and a conveyor belt breaks down
• A two-minute timer starts
• The user must identify the problem and replace the correct components before time runs out

Electrical Mini-Game

• Users arrive at an electrical panel and suddenly, a light bulb bursts
• Again, a two-minute timer starts
• Users must trace the fault and resolve it in time

These fast-paced challenges are designed to simulate pressure and decision-making not actual RWE job tasks, but a fun and focused way to test technical curiosity and mindset.

After completing both challenges, users move to the final room to view a short closing video, wrapping up the experience with key takeaways and encouragement to explore opportunities at RWE.