Exhibitor Rates
Standard Booth Display
10′x10′ unit or multiples thereof
VAI Member: $3,550 for each unit
Nonmember: $5,050 for each unit
Static Booth Display
20′x40′ unit or multiples thereof
VAI Member: $4,200 for each unit | $3,200 if standard display is also reserved
Nonmember: $5,700 for each unit
Pods
Turnkey exhibit space within the VERTICON Connect booth
- 3-Day Rate VAI Member: $3,550 per pod
- 3-Day Rate Nonmember: $5,050 per pod
Daily Rate (Applies only to Small Business section)
- VAI Member: $1,550 per day, per pod
- Nonmember: $2,200 per day, per pod
Booth space applications must be received by Dec. 19, 2025, in order for the exhibiting company to be included in the VERTICON 2026 Program & Exhibit Guide.
A media fee will be automatically applied to your order for booth space at the end of the application.
The media fee is mandatory and covers a basic lead retrieval package, digital and printed listings in VERTICON publications and a basic level listing in the VERTICON mobile app, VAI Events.
Assignment of Space
Booth space applications must be received by Dec. 19, 2025, in order for the exhibiting company to be included in the VERTICON 2026 Program & Exhibit Guide.
Anchor Exhibitors
VAI has identified three VERTICON anchor exhibitors: Airbus, Bell, and Leonardo. Each of these companies has exceeded 10,000 sq. ft. of exhibit space on an annual basis for many years. Therefore, these three companies will be placed first within the exhibit hall assignments, on a yearly rotational schedule.
To qualify for future anchor designation, a company must exceed 10,000 sq. ft. of exhibit space for a minimum of two consecutive years.
The Lotteries
The International Association of Exhibitions and Events defines a lottery system as “a random system of assigning space.” At VERTICON, every booth assignment is based on a randomized order, after applications are sorted by stage and VAI membership status. Each lottery stage will be split into member and nonmember categories. In each stage, VAI member companies will be placed first.
Lottery 1 is open to all companies that exhibited at VERTICON 2025 in Dallas, Texas. To be considered for Lottery 1 (Stages 1–4), companies must submit their applications, with 50% payment, by Jun. 13, 2025. Lottery 1 has four stages. Each lottery stage will be split into member and nonmember categories. In each stage, VAI member companies will be placed first. To receive the VAI member discount, your membership dues for 2025–26 must be paid in full when you submit your application for space.
Lottery 1, Stage 1:
- Exhibitors with a minimum of 2,500 sq. ft. AND/OR
- Companies that have secured a minimum of $40,000 in sponsorships and/or advertising (electronic or print) between Jul. 1, 2024, and Jun. 13, 2025.
Lottery 1, Stage 2:
- Exhibitors with a minimum of 1,200 sq. ft. AND/OR
- Companies that have secured a minimum of $10,000 in sponsorships and/or advertising (electronic or print) between Jul. 1, 2024, and Jun. 13, 2025.
Lottery 1, Stage 3:
- Exhibitors with fewer than 1,200 sq. ft.
Lottery 1, Stage 4:
- Exhibitors with static displays (visit verticon.org/booth-types to learn more).
Lottery 1 booth assignments will be sent out in order of stage starting Jul. 30, 2025.
Lottery 2 is open to any company that wishes to exhibit and returns the application with 50% payment by Aug. 13, 2025. Lottery 2 has three stages. Each lottery stage will be split into member and nonmember categories. In each stage, VAI member companies will be placed first. To receive the VAI member discount, your membership dues for 2025–26 must be paid in full when you submit your application for space.
Lottery 2, Stage 1
- Exhibitors with a minimum of 1,200 sq. ft. or larger.
Lottery 2, Stage 2
- Exhibitors with fewer than 1,200 sq. ft.
Lottery 2, Stage 3
- Exhibitors with static displays (visit verticon.org/booth-types to learn more).
Lottery 2 booth assignments will be sent out in order of stage starting Sep. 17, 2025.
Lottery space applications received after Aug. 13, 2025, will be considered for placement on the floor after all Lottery 2 exhibitors have been placed. Such applications will be assigned space in the order in which they are received.
Applications for space must be received by Dec. 19, 2025, to be included in the VERTICON 2026 Program & Exhibit Guide.
