At the Future Industrial Usability Conference, Verena showcased Usability Mapping®. Demonstrating through real-world examples, she showed how even well-written user documents can inadvertently
We’re excited to share that we presented “UX of the Living Dead: The Myth of the Zombie User” at the reXrules event during the World Usability Congress 2025 in Graz, Austria
In her talk, Verena unveiled a gateway into the minds of others—an innate mechanism that cannot be switched off. This hardwired process is essential for decoding and influencing human behaviour
Every year, we represent Usability Mapping Inc. at the World Usability Congress. Mike Hanna and Verena Seibert-Giller gave dynamic presentations. Klaus Hofer moderated four sessions on UX research with scientists from Google and the well-known
For over three decades, U.S. workplace fatality rates have hovered between 4,500 and 5,500 annually (OSHA). Despite advances in technology and safety programs, this “Safety Plateau” shows that traditional approaches have hit their limit.
OSHA Data: Fatality rates have shown no significant
This month, Michael Hanna is hitting the road as a featured speaker at three major OSHA VPPPA Regional Conferences, bringing the power of Usability Mapping to the forefront of operational safety conversations across the U.S.
