At the Future Industrial Usability Conference, Verena showcased Usability Mapping®. Demonstrating through real-world examples, she showed how even well-written user documents can inadvertently
We’re excited to share that we presented “UX of the Living Dead: The Myth of the Zombie User” at the reXrules event during the World Usability Congress 2025 in Graz, Austria
In her talk, Verena unveiled a gateway into the minds of others—an innate mechanism that cannot be switched off. This hardwired process is essential for decoding and influencing human behaviour
Every year, we represent Usability Mapping Inc. at the World Usability Congress. Mike Hanna and Verena Seibert-Giller gave dynamic presentations. Klaus Hofer moderated four sessions on UX research with scientists from Google and the well-known
