uQualio Is a ‘Profit With Purpose’

Ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all.

If you want to know why we created the uQualio video LMS platform, our mission and vision, and what makes us different – this is the place. We provide as much or as little information as you’d like – simply click where you’d like to learn more.

We created uQualio to be a video-based learning platform that simplifies course creation, including ethical AI tools to add features and lower your costs. Through eLearning, the platform makes learning engaging and effective for your users (employees, customers and other stakeholders), wherever they are. It is scalable for maximum value and minimal expense.

We make it possible for any Subject Matter Expert (SME) to share good knowledge. Traditional LMS platforms are boring; everyone goes to YouTube nowadays to learn. So we looked at that format instead, adding quizzes to improve knowledge retention and tests to provide documentation. Its straightforward design enables you to onboard and make your first course on Day 1.

Known to us simply as Hatla and Christian, these partners in business and in life have deep experience at the highest levels of the corporate and technical worlds. While they are sometimes a study in contrast, they are united in their devotion to making the world a better place.

Hatla Færch Johnsen

Co-Founder and CEO
uQualio Founder Hatla

Hatla thought of the creation of uQualio as the result of her rich and diverse background. With an MSc in both Business and Psychology she has a true understanding of how the world – and people – work. As a female/woman entrepreneur, she has always championed equality – including using her work to support many social causes.

Christian Bjerre Nielsen

Co-Founder & Chief Product Officer (CPO)
uQualio Founder Christian

Christian developed the uQualio platform. An MSc in Electrical Engineering led to extensive work in EdTech, FinTech, ERP, and enterprise software. His involvement in so many areas of technology, including policy and mentorship, helps him to understand the technology-human connection. This also has influenced his desire to make learning more accessible to all. He is that rare IT guy who also understands business.

The Danish video LMS platform was destined to be created. By this time, Hatla and Christian had seen what did not work, where both humans and technology failed accessibility to learning. Hatla’s work at large companies revealed the limitations of traditional knowledge sharing and learning methods. Rigid webinars, classroom training, and Standard Operating Procedures (SOPs) failed in engaging diverse learners. The result is that the key objective of learning fails – the opposite of what learning is supposed to achieve.

Christian saw that technology could do more and had the potential to bridge gaps in many areas. Christian and Hatla were constantly educating themselves on how learning works in all types of people – in fact, they still do this. They realized they could create a video learning platform that addresses the roadblocks to learning they had witnessed.

uQualio was founded in 2017 in Copenhagen as a Profit with Purpose, providing a video learning platform for every type of business. But also with the budget-friendly scalability and ethical AI tools to work as effectively for start-ups, NGOs, very small businesses, and SMEs as it does for global companies needing enterprise solutions.

To make an ethical, accessible, and straightforward video learning platform for everyone. We help all types and sizes of organizations create high-quality video training while advancing global access to education.

We truly believe uQualio’s mission is to empower organizations of all sizes to share knowledge simply and ethically. We provide an intuitive video learning platform—enhanced by responsible AI, to help SMBs, start-ups, NGOs, and global businesses create high-quality training that is accessible, affordable, and impactful. As a Profit with Purpose company, we are committed to supporting the United Nations’ Sustainable Development Goal (UN SDG) #4 by making quality education available to all.

Global Goals UN SDGs

Quality Education

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increases wealth & reduces poverty

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leads to better health

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prevents inequality & injustice

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drives sustainable growth, and

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helps us protect the planet

Our vision is a world where every person, regardless of location, background, or resources, has access to affordable, high-quality learning that empowers them to grow, contribute, and thrive.

Dreams are what happen during sleep. A vision is a dream nurtured by a strong belief in its possibility, the constant pursuit of knowledge to understand it, and the drive and hard work required to make it happen. This is how strongly uQualio believes in our vision. We see a world where the light of learning illuminates the darkness of ignorance.

Quality Education

We don’t seek to be different for the sake of being different. We are addressing anything that stands in the way of making quality learning accessible to all. So, we are always learning ourselves, about how learning works differently for others. We researched how ethical AI can be used to reduce costs to users and help them develop effective courses quickly. We are open about your rights as the data owner and all legal policies. And we love to hear from you and what you’d like help with.

Purpose

uQualio was the result of a passion to help the world. An educated world requires quality education available to all (UN SDG #4). We are driven to this purpose in order to increase wealth, reduce poverty, improve health, prevent injustice & inequality, drive sustainable growth and protect the planet. We operate as a Profit with Purpose company, and we never forget that.

Part of being a Profit with Purpose means that we make our platform available to as many as possible. This includes maintaining a lean and effective company structure to keep prices down. uQualio’s AI Manifesto shows how we leverage ethical, cutting-edge technologies to boost speed, efficiency, and accessibility. More importantly, we do this while maintaining full respect for human oversight and trust. We also work from a development roadmap for continuous improvement. This makes uQualio much more affordable while also making it simpler to create courses from Day 1.

Engagement & Fun

Learning should be straightforward for learners to get the knowledge they need most. But it should be fun! Designing learning experiences with user engagement encourages participation, piques curiosity, and provides long-term skill retention. The most potent and lasting rewards excite and unite all to a common vision.

Why make learning boring when it may already be difficult? Incorporating gamification like non-graded quizzes into lessons can make required compliance tests more interesting. Even fun. More importantly, these quizzes help move learning from temporary work memory to short-term memory, This aids recall and retention for the graded tests at the end of a course, when required. If your employees are required to take ISO, GDPR and other courses for compliance, uQualio provides tools to make learning more fun and effective.

Community and Individual Focus

The world is our community, and we learn from each other. Designing for how each of us learns best combined with adding to our global expertise on successful learning provides the best outcomes. This collaborative effort with all learning stakeholders brings communities together while respecting the individual.

We believe learning should meet people where they are. Our platform enables tailored learning paths and flexible course delivery so every user can succeed in their own way. Making learning accessible to all reflects a commitment to the world community. Knowing that we all learn in different ways and incorporating these options on our platform also shows respect to the individual.

Creative and Positive “Pippi” Spirit

We take inspiration from famous literary character Pippi Longstocking’s fearless creativity and can-do attitude. For uQualio, Pippi represents resilience, generosity, playfulness, curiosity, courage, and a kind and open heart that reflects her belief in making the world better. These are traits that we incorporate into every aspect of our business, creating innovative solutions while helping others.

Pippi Longstocking is the fictional character in a series of children’s books by Swedish author Astrid Lindgren. Pippi exhibits resilience and is always facing new challenges and eager to learn about the world around us. We built our platform to adapt and grow with diverse industries, evolving training needs, and rapidly changing technologies.

The Pippi Spirit encourages us to FAIL – that is, to know that the First Attempt In Learning is positive. We must keep trying in order to continuously improve and reach our goals. uQualio is as much about our own continued learning as it is in helping others to learn.

Like Pippi, we challenge assumptions, believe in our own strength, and refuse to be limited by “what can’t be done.” It led us to build a simple, powerful, self-service video learning platform. The Pippi Spirit drives us to create solutions that make learning easier and more accessible for everyone.

Our mission helps our customers directly and leads to our vision of making quality education accessible to all. Profit helps nurture the purpose and we are a better world for it.

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We’re not just building a video learning platform at uQualio – we are on a mission.

We want to end the era of clunky LMS tools that overcharge, underdeliver, or leave learners disengaged.

To stop the cycle of training that wastes time, drains budgets, and leaves teams unprepared.

We are on a mission to make quality education accessible to all. A world where knowledge isn’t locked behind paywalls or outdated systems.

We created uQualio because learning should be straightforward, fast, and for everyone. We strive to make this a reality.

For the founders who wear too many hats. For the ops leaders navigating endless compliance demands. For growing teams without the burnout.
We built uQualio to shine the light of learning on the darkness of ignorance.

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Why uQualio Operates as a Profit with Purpose

So much of our difference lies in our mission, vision, and core values. We would love to be the most-accessed video learning platform in the world, but not for the reason most businesses would. We are a Profit with Purpose, and as such, being the most-accessed platform would mean that we are literally making access to quality learning universal. Donating our video LMS and expertise to NGOs like EdViCon had a real impact on international learning post-COVID.

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The Profit with Purpose Model

The Profit with Purpose model allows us to help those who work to help solve the world’s problems. Imagine a start-up that uses VR to help patients with schizophrenia. Or an NGO working in an international project to help university students learn effectively during COVID restrictions. Even a small manufacturing firm went from large written manuals to microlearning training videos for their customers.

The magic is that we are able to support those who are making a better world, while also supplying ALL customers with an economical, scalable and highly effective video learning platform. The continuous improvements to aid in learning are intended to help everyone to learn better. On a PC, a laptop, your phone. In the office, your home or in a remote village that is learning a new way to keep their water safe.

As entrepreneurs, we love aligning our business with a mission that goes beyond profit!

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A Model for Change

uQualio’s success shows that financial gain and social impact can coexist. Christian and Hatla aren’t just building a company—they’re leading a movement, inspiring businesses to view profit as a way to drive positive change and support the UN’s SDGs.

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The Impact is Real

uQualio empowers learners worldwide, from rural students to corporate employees. The platform unlocks potential and fosters a passion for learning, bringing its founders’ vision of accessible, engaging education closer to reality.

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More Than a Platform, A Movement

uQualio is more than a software company; it’s a movement for positive change. The founders are committed to making learning accessible and engaging for all, equipping individuals with the skills needed to thrive in a rapidly changing world.

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Ethical AI Commitment

At uQualio we believe in use AI responsibly. If use wisely it can human knowledge sharing rather than diminish it. We are committed to preserving authenticity and transparency, so AI supports and enriches the human experience – not replacing it.

Read AI Manifesto
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Supporting Startups​

Startups receive a significant discount the first year, allowing investment in training without breaking the bank.

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Educating the World

A portion of profits are dedicated to donating the platform to NGOs working for the greater good – and to positively impact the world.

uQualio - Egedal Business Award 2025Nomination for uQualio
uQualio in Top 25 Global Impact-Certified EdTech Companies
uQualio Nominated for Egedals Business Award 2026|
uQualio Nominated for Egedal Business Award 2026
2025 Best Microlearning Video Training Platform 2025 - Denmark
Award: Best Microlearning Video Training Platform 2025
Most Outstanding Cloud-Based Video eLearning Solutions Provider 2025 - Denmark
Most Outstanding Video eLearning Provider 2025
E2 Media Award of Excellence 2025 trophy with golden laurel wreath above uQualio Video4Learning logo|E2 Media Award of Excellence 2025 trophy with golden laurel wreath above uQualio Video4Learning logo
uQualio Wins ‘Video Training Platform of the Year’ 2025 Award
ColonIQ 2024 Nordic Baltic EdTech 50 award badge with uQualio Video4Learning logo below it|olonIQ 2024 Nordic Baltic EdTech 50 award badge with uQualio Video4Learning logo below it|ColonIQ 2024 Nordic Baltic EdTech 50 award badge with uQualio Video4Learning logo below it
uQualio Named to 2024 HolonIQ Nordic Baltic EdTech 50
Corporate LiveWire Innovation & Excellence Award 2025 badge featuring uQualio logo and "Innovative eLearning Platform of the Year" designation|Corporate LiveWire Innovation & Excellence Award 2025 badge featuring uQualio logo and "Innovative eLearning Platform of the Year" designation|Corporate LiveWire Innovation & Excellence Award 2025 badge featuring uQualio logo and "Innovative eLearning Platform of the Year" designation
uQualio Innovative eLearning Platform of the Year 2025
uQualio Video4Learning Silver Equity badge for ICEIE 2025|uQualio Video4Learning Silver Equity badge for ICEIE 2025|
uQualio Awarded ICEIE Silver Badge for Equity
uQualio wins Best Online Courses & Educational Videos Creation Company 2024 award banner with logos|Qualio wins Best Online Courses & Educational Videos Creation Company 2024 award banner with logos and decorative turquoise wave|Qualio wins Best Online Courses & Educational Videos Creation Company 2024 award banner with logos
uQualio Wins Best Online Course Creation Company 2024
uQualio was named best cost-effective video learning platform at the Scandinavian Business Awards 2024 - our third win.
uQualio Named Best Cost-Effective Video Learning Platform 2024 in Scandinavian Business Awards
Best Online Courses & Educational Videos Creation Company 2024 - Denmark
uQualio Is the Best Online Courses & Educational Videos Creation Company 2024
uQualio Wins the Best Employee Video Learning Platform 2023|
uQualio Wins the Best Employee Video Learning Platform 2023
WSA 2023 - uQualio The Best and Most Innovative Digital Solution in Education & Learning from Denmark
uQualio Nominated for WSA 2023 as the Best Digital Solution from Denmark
Innovation in Business Technology Innovator Awards
uQualio is Most Innovative Video Training Platform 2023
9th European e-Learning Excellence Awards 2023
uQualio 3rd in e-Learning Excellence Awards 2023
Best Service Provider Awards 2023 Australia
Best Service Provider Awards 2023 Australia
uQualio video4learning is ascale up in microsoft for startups program
Microsoft for Startups Founders – Scale Level Reached
Scandinavian Business Awards 2023
uQualio Named the Best Video eLearning Platform 2023
Best End-to-End Video eLearning Platform 2022
uQualio Is the AI Global Excellence Awards Winner 2023
uQualio, the all-in-one video LMS software platform, has been scored and reviewed by Craig Weiss – who makes the platform|Video eLearning Solutions Provider of the Year - Corporate LiveWire Global Awards 2022-23|Video eLearning Solutions Provider of the Year - Corporate LiveWire Global Awards 2022-23|Video-eLearning-Solutions-Provider-of-the-Year.-1|uQualio Named Video eLearning Solutions Provider of the Year in Global Awards 2022/23|uQualio, the all-in-one video LMS software platform, has been scored and reviewed by Craig Weiss – who makes the platform FindAnLMS.com.|uQualio, the all-in-one video LMS software platform, has been scored and reviewed by Craig Weiss – who makes the platform
uQualio Named Video eLearning Solutions Provider of 2023
NextGen Learning System of the year 2023|Award top 20 LMS systems in the world 2023 craig weiss|Craig weiss top 13 learning system in the world 2023|Nextgen Learning System 2023 Craig Weiss uQualio Award|Nextgen Learning System 2023 Craig Weiss uQualio Award|Nextgen Learning System 2023 Craig Weiss uQualio Award|Nextgen Learning System 2023 Craig Weiss uQualio Award|Nextgen Learning System 2023 Craig Weiss uQualio Award|NextGen Learning System of the year 2023
NextGen Learning System of the year 2023
Discover why do you need video for training and education. Discover how uQualio Video4learning helps you make the most of this approach.
uQualio Named eLearning Platform of the Year 2022
|Goodfirms-uQualio-elearning-software_2022|UQUALIO Top E-Learning Software chosen for understanding the correct learning UI of the market and has designed its E-Learning solutions accordingly.|uQualioTop E-Learning Software was chosen for understanding the correct learning UI of the market and has designed its E-Learning solutions accordingly.|UQUALIO Top E-Learning Software chosen for understanding the correct learning UI of the market and has designed its E-Learning solutions accordingly.|uQualio – Best E-Learning Software 2022|uQualioTop E-Learning Software was chosen for understanding the correct learning UI of the market and has designed its E-Learning solutions accordingly.
uQualio – Best E-Learning Software 2022
uQualio Is Part of Microsoft Startups Founders Hub|uQualio part of Microsoft Startups Founders Hub|uqualio is now part of microsoft for startup founders hub|uQualio Is Part of Microsoft Startups Founders Hub|uQualio Is Part of Microsoft Startups Founders Hub
uQualio Is Part of Microsoft Startups Founders Hub
uQualio Is One of the Top 75 Learning Systems in the World for 2022|Craig Weiss: uQualio top 75 learning systems of the world|Craig Weiss: uQualio top 75 learning systems of the world|uQualio in the Top 75 Learning Systems in the World|uQualio Is One of the Top 75 Learning Systems in the World for 2022
uQualio Is One of the Top 75 Learning Systems in the World for 2022
uQualio is Nordic Winner of Tech Rocketship Awards
uQualio is Nordic Winner of Tech Rocketship Awards
Scandinavian Business Awards 2022|uQualio Best Video eLearning Platform 2022|uQualio Best Video eLearning Platform 2022|uQualio named the Best Video eLearning Platform 2022|Scandinavian Business Awards 2022|Scandinavian Business Awards 2022
uQualio Named the Best Video eLearning Platform 2022
Best Online Courses & Educational Videos Creation Company 2022 - Denmark|uqualio best end to end video elearning platform 2022|uqualio best end to end video elearning platform 2022|uqualio best end to end video elearning platform 2022 denmark|Best Online Courses & Educational Videos Creation Company 2022 - Denmark
uQualio is the Best End-to-End Video eLearning Platform 2022
uQualio CEO Named Technology Marketer for the Year 2021
uQualio CEO Named Technology Marketer for the Year 2021
uQualio Named the Best Video eLearning Software Provider in Global Business Awards 2021|Global Business Awards 2021 - Best Video e-Learning Software|uQualio named the Bet eLearning Software Provider|Best Video Learning Platforms of 2020|uQualio Is the among Top 11 Learning Management Systems for 2021|uQualio Has Been Listed as One of the Top LMS Software of 2020!
uQualio Named the Best Video eLearning Software Provider in Global Business Awards 2021
LMS pulse Top LMS Video Platforms 2020|man with a tablet
Best Video Learning Platforms of 2020
uQualio Has Been Listed as One of the Top LMS Software of 2020!|uQualio named among Top 20 LMS
uQualio Has Been Listed as One of the Top LMS Software of 2020!
uQualio Has Been Listed as One of the Top LMS Software of 2020!|uQualio named among Top 20 LMS
uQualio Has Been Listed as One of the Top 20 LMS of 2021!
uQualio Wins Innovation & Excellence Awards 2021
uQualio Wins Innovation & Excellence Awards 2021
uQualio Is the among Top 11 Learning Management Systems for 2021
uQualio Is the among Top 11 Learning Management Systems for 2021

FAQ about Purpose, Founders, etc.