Master AI for Marketing
From foundational skills to advanced specializations - choose your path to AI marketing mastery. Designed by practitioners, for practitioners.
We are proud to educate the best companies in the world.
Why You Need to Learn AI Now
AI isn't just the future of marketing—it's transforming the industry today. Marketing professionals who master AI tools are seeing immediate results: 40% faster campaign creation, 65% more personalized customer experiences, and measurably better performance across all channels.
But here's the challenge: most AI training focuses on theory, not practical application. That's where U of Digital is different.
Why Learn from U of Digital?
Learn from active marketing professionals using AI daily
Work with real tools, real data, real marketing challenges
Trusted by Disney Advertising, L'Oreal, Mattel + 220 companies
95% of students apply skills within their first week
Start Learning for Free
Introduction to AI for Marketing and Advertising
This complimentary lesson is brought to you by: Scope3
What You'll Learn:
- Explain the difference between AI and Generative AI
- Understand how AI technology has evolved over time
- Match tasks and opportunities to appropriate types of AI
Quick signup • No credit card • Learn at your pace
On-Demand Courses and Resources
Learn at your own pace with comprehensive self-paced programs
AI Knowledgescape
Explore 100+ AI tools transforming digital advertising, from creative automation to performance optimization.
- Interactive tool to explore AI marketing landscape
- 100+ categorized AI tools and platforms
- Free access, no login required
Free to use • No login required
AI Essentials
Become The Marketer Who Actually Understands AI
- 1 hour of comprehensive content
- 4 lessons covering AI fundamentals
- Certificate of completion included
👆 Just took the free lesson above? Ready to dive deeper? Take this course.
Limited time offer - Build your AI foundation today
Christine Kim
VP, Customer Marketing & Education
Basis Technologies
I feel more confident working in AI. I learned new ways to use AI and discovered tools I didn't know existed.
Lauren Cann
VP, Global Agency Partnerships
Innovid
I loved learning new ways to think about using AI. I expanded my ideas of how to prompt and learned about new platforms.
Mason Melillo
Analyst, Consumer Data Analytics
Diageo
I enjoyed learning how each AI tool serves a different purpose. Moving forward I'll use multiple tools for different use cases.
Patrick Soch
Senior Director of Digital Transformation
e-CENS Inc
I would encourage anyone actively using AI, the AI Curious, and the complete AI neophyte to take this.
Krista Thomas
Marketing Professional
Tech for Campaigns
I feel more confident and less threatened about the increasing ubiquity of AI in our discipline.
Live AI Bootcamps
Join live, instructor-led programs for deep-dive specializations. Limited cohorts, intensive learning.
AI Accelerator - The Proven Foundation
Transform your marketing career with our flagship AI program.
Perfect for: Marketing professionals at any level, teams new to AI
- 4 intensive sessions over 2 weeks
- Hands-on exercises with real-world applications
- Expert instruction from practicing marketers
- Private community access and ongoing support
- Certificate of completion
Upcoming classes: Starts January 13th, 2026
Early access pricing: Use Code "EarlyBirdsAreSmart" to save $195.
AI & The Future of Search
Search Is Changing. Your Strategy Should Too.
Perfect for: SEO/SEM managers, content strategists, search marketers
- Master SGE, ChatGPT search, and AI discovery platforms
- Build agent-friendly content that ranks in AI results
- Future-proof your search marketing investments
Early access pricing - Join waitlist to secure this rate
AI for Creative Production & Brand Storytelling
Transform Your Creative Process with AI
Perfect for: Creative directors, brand managers, content creators
- Master generative AI tools for copy, image, video, audio
- Design human + AI creative workflows
- Maintain brand consistency across AI-generated content
Early access pricing - Join waitlist to secure this rate
AI & Measurement/Analytics
Turn Data Into Actionable AI-Powered Insights
Perfect for: Analytics managers, data scientists, performance marketers
- Grasp how AI is reshaping measurement
- Learn new approaches to attribution, incrementality, and marketing mix modeling
- Explore AI tools for predictive analytics and forecasting
Early access pricing - Join waitlist to secure this rate
AI for Execs in Marketing & Advertising
Lead Your Team's AI Transformation with Confidence
Perfect for: Marketing VPs, CMOs, agency leaders, team managers
- Build comprehensive AI strategies for your organization
- Lead team training and adoption initiatives
- Navigate AI vendor selection and implementation
Executive pricing - Join waitlist to secure this rate
AI in Commerce & Retail
Transform How Consumers Discover and Buy from Your Brand
Perfect for: E-commerce teams, retail marketers, merchandising professionals
- Understand AI-powered shopping behavior shifts
- Implement AI merchandising and personalization
- Master retail media network evolution
Early access pricing - Join waitlist to secure this rate
AI Agents & Consumer Journeys
Design and optimize consumer journeys with AI-powered agents
Perfect for: Strategic marketers, customer journey designers, marketing leaders
- Map and optimize consumer journeys using AI agents
- Integrate generative AI into customer experience design
- Drive engagement and conversion with automation
Early access pricing - Join waitlist to secure this rate
AI & Travel: Disrupting the OTA Model
Navigate the AI Revolution in Travel Marketing
Perfect for: Travel marketers, OTA professionals, airline and hotel marketing teams
- Understand how travelers are using LLMs to research and book trips
- Analyze threats and opportunities for OTAs, airlines, hotels, and brands
- Design marketing strategies that thrive in an AI-assisted travel landscape
Industry-specific pricing - Join waitlist to secure this rate
AI for Sales Productivity
Spend less time on mundane tasks, spend more time on strategy, close more deals, faster, with AI.
Perfect for: SDRs / BDRs, AEs / AMs / CSMs, Sales Engineers & Specialists, Sales Managers & RevOps
- Master the modern AI sales stack and use AI in a scalable & repeatable way to grow revenue
- Learn how to harness CRM copilots, conversation-intelligence, outreach automation, enrichment, and GenAI reporting
- Build repeatable, stage-by-stage AI workflows for prospecting, discovery, custom research, deal acceleration, and forecasting
Early access pricing - Join waitlist to secure this rate
Don't See What You're Looking For?
Help us create the AI marketing training you need
- Shape future bootcamp topics based on your needs
- Get notified when we launch your requested topic
- Access founding member pricing when available
Private, Customized AI Training for Your Team
We work with major enterprises like Amazon, Disney, and State Farm to uplevel their entire organizations. Minimum number of seats required.
- Customized curriculum for your team's specific needs
- Flexible scheduling and delivery options
- Enterprise-level support and resources
Jin Chon
Senior Professional
My confidence has grown tremendously on AI specifically for advertising!
Stay Current with AI
Keep your edge with weekly insights, hands-on challenges, and expert guidance
AI Edge Subscription
Perfect for bootcamp graduates staying sharp or professionals exploring before committing to intensive training.
- Weekly AI Edge Newsletter — clear, actionable insights
- Weekly Mini-Missions — hands-on challenges to practice AI skills
- Monthly Live Sessions — expert-led deep dives on what's new
- Learning Library — video lessons, prompt packs, and tool guides
Just $288/year • Early access pricing • 30-day free trial included
We Have the Best Teachers in the Business
Our team brings 30+ years of combined industry experience, with expertise spanning AI strategy, digital marketing, and executive leadership.
AI Instructors
Tom Riordan
AI Consultant & Lead Instructor
Founder of WordPower, specializing in generative AI implementation for businesses.
Dafydd Dent
Former Google Leader & AI Educator
20+ years in tech with 11 years at Google designing learning programs.
Frequently Asked Questions
Get answers to common questions from our community
Yes! We have flexible options for teams of all sizes:
- Teams of 5-9: Get deep discounts on 5+ learners
- Enterprise clients (10+): Receive custom solutions with tailored curriculum, dedicated support, and flexible delivery options
"I feel both more confident and excited plus less threatened and anxious about the increasing ubiquity of AI."
— Krista Thomas, Travel Marketing ProfessionalOur team training programs help organizations build consistent AI capabilities across their marketing teams.
Many organizations use our team packages to upskill their entire marketing department efficiently and cost-effectively.
Trusted by industry-leading companies
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