The way you think about your visibility, messaging, design, and strategy can either keep you stuck or help you scale in the direction you want to go. And if I’m being honest, I see a lot of business owners holding onto beliefs about their brand that are quietly sabotaging their growth. So today, we’re unpacking

If your visuals don’t feel aligned, your messaging isn’t landing, or you’re just not showing up consistently- and you know it has something to do with your overall brand- this episode is for you. This content is coming out at the turn of a year (around December/January), which makes it the perfect time to do

In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine connections with your audience. But here’s the catch- you can’t approach it like it’s 2010 anymore. I recently fell back in love

Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear processes, and strategic boundaries. Bio Like a lot of people, Maggie started out in the corporate world thinking that was the path she was supposed to take.

If you’ve ever wondered why your content converts sometimes but not others- even when you’re showing up consistently- this might be why. You’re not speaking to all four buyer personality types. And no, I’m not talking about your ideal client segments (though those matter too). I’m talking about the psychology behind how people process information

Do I really have to be the face of my brand? The short answer: Yes, you either are the face or you need to create one. Every single brand has some type of face- whether it’s a founder, a character, a lifestyle, or a recognizable person. What doesn’t work is being faceless, and I will

If you’ve ever taken one of those brand archetype quizzes and thought, “Cool, I’m the Rebel,” but then filed it away and never looked at it again- this post is for you. Brand archetypes are one of the most underrated tools in psychology-backed branding. They’re not just personality labels to sprinkle into your brand guide.

Most brands fail not because of bad design- they fail because there’s no strategy underneath. I’ve watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they’re struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn’t

What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. BIO Jen Davis is the Founder & Creative Director at her brand identity and

Your tagline isn’t just a cute little line under your logo. It actually acts as a mini billboard for your brand’s brain. It tells people what you do, how you do it, and what it feels like to work with you- all in just a few words. Today I’m pulling back the curtain on one

If you think personal branding is only for influencers, think again. Personal brand building has become one of the most strategic moves you can make for your business. Whether you’re launching a product, growing a service business, or creating opportunities for the future, an intentional personal brand opens doors that traditional business branding simply can’t.

My Most Asked Questions (Brand Designer FAQ) After years of working as a brand designer and strategist, I’ve noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding