Full service brand & web design agency
Be Visible. Make it Matter.
UNEARTH YOUR BRAND® expansion
We’re a creative agency serving driven business owners and visionaries ready to elevate their brand with a presence that commands attention.
Full service brand & web design agency
Location: Portland Oregon Serving clients worldwide
our clients have been featured in
WE SPECIALIZE IN psychology-backed
brand strategy. voice + messaging. branding. web design. marketing.
A psychology-backed brand is built to convert because it’s anchored in human behavior. That means the way your business positions itself in the market means something to your audience. It signals trust, clarity, and authority. It leaves your people feeling like:
+ “This business understands me.”
+ “I belong here.”
+ “This is the product I’ve been looking for.”
In other words, your brand becomes a mirror that reflects their needs back to them, and that’s why they choose you over the competition.
And the results aren’t only in the feels, they’re measurable: more inquiries and sales, higher-caliber clients, increased web traffic, and the confidence to show up again and again.
Real talk:
When your brand isn’t speaking to your people, you’re leaving money & impact on the table.
You care deeply about your business and the people you serve. Your vision powers everything you touch…but somehow your brand identity (or lack thereof) doesn’t match the value you bring.
Most of our clients come to us feeling stuck in one (or more) of these places:
+ DIY branding that doesn’t hold up
+ A website they avoid
+ Low confidence in showing up
+ Cluttered, unclear messaging
+ Overwhelmed by decisions
+ Not knowing where to start
What’s not in question? The founder vision for their company or business growth. It’s an identity crisis really, that we’re here to solve. Here’s exactly what happens after we work together:
“Now, our website is really polished … our messaging is clear and easy to understand.”
“I’m now attracting even more of the caliber of clients that I want … because they arrive on my website, and say YES”
“Working with Bethany has truly been my best decision to date to set my firm up to be successful long-term!”
“My new site and brand identity feel like a true representation of my business and I have already seen the impacts with inquiries and new clients.”
“She really did wonders for my brand in such a 360 approach and her work pays for itself.”
“My branding and website put me as an authority and are exactly what I wanted to convey to potential clients.”
“My website feels unique, memorable and authentic to my work.”
“Hiring a good brand strategist really helped build up my confidence in starting this new business.”
and that’s why: strategic design matters. Every time.
design & marketing services
01
Brand Strategy
Wondering what makes your brand different from the rest? Brand strategy answers that question and gives you the words to articulate it.
02
Brand Design
All the branding elements you need to make your business adored, not ignored. We always take a strategic approach, so it’s more than just a logo.
03
Web design
Create a stunning, fully responsive website.
We design on Showit, Shopify, WordPress, and Squarespace with integrations handled from start to finish.
04
Brandcend®
Helping you understand, refine, and execute your larger vision through EVERY possible piece your brand needs.
This is a streamlined experience where we create your next level brand identity.
05
Marketing
If your brand presence isn’t smooth at every touchpoint, you’re missing out on revenue and long-term impact.
Our marketing services provide ongoing visibility support after your brand and website refresh.
not sure where to start?
uncover your brand personality
Take my free 5 minute brand quiz to discover your unique brand archetypes, which form a pillar for every psychology-backed brand.
client love notes:
let’s make sure your brand is get-out-of-this-world-irresistible.
I’m Bethany McCamish, Founder & Brand Strategist
building money-generating brands is my thing.
(Also: hiking, traveling, and spoiling my 4 pets.)
I’m a brand and web designer in Portland Oregon for driven business owners. Put simply, I’m obsessed with making your ideas look and feel good through psychology-backed design and strategy so you can build a legacy brand.
I’ve helped countless businesses elevate their visual identities and online presence, from solopreneurs to large corporations—now it’s your turn!
clients kind words
So many people have told me how amazing my website is and that is all thanks to Bethany! Hiring a good brand strategist really helped build up my confidence in starting this new business. The templates, colours, and fonts all help me lightly design social content and deliverables within my business, only stressing about the content and not about how to design it."
PSST—Made it all the way down here?
You must be ready to shine the light on your brand.
Let’s start with my top visibility + branding tips by signing up for my email list- The Works.















