We believe unique typography can be a brands most distinctive asset.

We created a custom condensed font with elongated letters and a mixture of stroke weights that present an elegant but mysterious feel. This type is used for show titles, the teasers, and all of the series marketing materials.

Zooba is an Egyptian street food restaurant based in Cairo and NYC. Their food is a modern twist on traditional classics. We worked with them to create a brand and typeface that nods to both NYC & Cairo culture in a distinct way. The custom type is an extended typeface with alternative characters that are inspired by the Arabic alphabet. The punctuation plays with shapes from vernacular Egyptian Patterns.

Have you ever seen a typeface that made you crave greens? That is what we set out to create for Plenty. It was crafted for display sizes 32pt and above. The construction of Plenty Custom was inspired by plants. It is a humanist sans serif with leaf-like corners and terminals. Wherever possible, the font avoids straight lines and is made up of curved and tapered strokes. The stroke endings are sharp and the curves are as round as a ripe tomato. The Plenty brand is driven by bold typography which makes Plenty Custom the most significant part of the visual language.

Baboon is a bold brand that encourages travelers to have the confidence to get lost. We created a custom typeface to match that spirit. Built in 9 different weights, the type strives to inspire travelers to confidently embrace the unknown.