Vlad is currently Techreport's in-house Head of Content, leading editorial strategy and content teams across verticals such as PC hardware, components, peripherals, and various parts, ensuring each piece of content is user-first and factually grounded. He sees meeting user intent, usefulness, and storytelling as instrumental to good content.
Vlad has published as an academic in indexed journals, and his higher education background, a BA in English and Comparative Literature and an MA in Irish Studies, deeply informs his work. These disciplines sharpened his approach to semantics, narrative structure, and academic rigor, enabling him to craft content that is both accurate and resonates with readers. His academic foundation proves especially valuable when handling sensitive YMYL topics, such as the legality of marketing claims, where clarity, nuance, and responsibility are critical.
He's particularly focused on identifying best-value PC components, the purchases that are likely to deliver the most features at a given price point, as he firmly believes most consumers would benefit from knowing what constitutes a value buy before committing substantial amounts of money to a PC build.
He worked for over 3 years in cybersecurity, with Kape Technologies, and has over a decade of total experience in tech content. Some of his work has been featured on trusted platforms like CyberGhost’s Privacy Hub, where he explored emerging threats in cybersecurity and educated readers on digital safety. Vlas was also featured on WebsitePlanet, where he reviewed consumer-friendly hosting services.
During his time as a freelancer, he attained Top-Rated Plus status on Upwork, which reflects his consistency in delivering results-oriented expert content solutions for a variety of industries and applications.
From building entire editorial pipelines to long-form writing, his overarching goal is to craft content that empowers users with clear, intuitive, and timely information, reducing friction and enhancing trust at every step of the search journey. For him, computer hardware is a passion, and testament this fact is that neither he nor his wife ever owned a prebuilt PC.
He's also an advocate of online privacy, and strongly believes in the open-source, scarce-money nature of certain cryptos.
When he’s not working, he’s traveling with his partner and their cat, learning Python, or reading good books. Vlad also finds it difficult to turn down a hearty, home-cooked vegan meal.
