About 1 out of 3 people go to YouTube to watch videos daily- that’s over one billion users worldwide!! Many brands have run several successful marketing campaigns on YouTube. Not to mention the most popular YouTube stars who have earned millions of dollars by posting videos that went viral. Clearly, it is a good place [...]
18th June 2015 Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We took a peek behind the data curtain to see which creative choices capture audiences' attention. YouTube TrueView ads have created a paradox for marketers. They remove [...]
17th June 2015 It depends on how you use the videos. If the videos on YouTube have embedding enabled, then it is okay to embed them in your website using the YouTube embed code. You do not need to contact the owner and make a deal to embed videos. The owner can disable the 'embed' [...]
21st May 2015 This week, Sensis released the results of an annual survey looking at how Australians, and Australian businesses, use social media. Buried deep in the report is one particularly insightful statistic about social media. According to the figures, back in 2011, just 34% of Australians used a smartphone to access social media services. [...]
21st May 2015 Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. According to a report from AdWeek’s SocialTimes, some Page admins have been seeing a message when they try to [...]
