28th Sept 2015 Google is now going to let advertisers target people whose email addresses they have and others who are similar to those people. This is Customer Match, which Google is announcing at Advertising Week’s Times Center Stage on Monday. It lets advertisers target users of Google Search, YouTube, and Gmail. To use Customer [...]
15th July Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in [...]
19 June 2015 Google changes its algorithm constantly, so an update is hardly newsworthy unless it causes major changes. Something pretty big apparently happened with the algorithm on June 17 – so big that Moz is calling it the “Colossus” update. I don’t know if that name’s going to catch on or not, but according [...]
18th June 2015 Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We took a peek behind the data curtain to see which creative choices capture audiences' attention. YouTube TrueView ads have created a paradox for marketers. They remove [...]
1st June 2015 So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the [...]
Have you optimised your website into a mobile friendly one yet? Google has more good news for you! I bet you’re itching to know more. Let’s read through and see. Back in January 2015, Google advised website owners about turning their websites into a more mobile-friendly layout. For some website masters, it was a bit [...]
Google apps use your branded domain name, gives you an email and totally accessible from any browser. Here’s the exciting part, we will share these four tools that are completely free and very useful. You can even add this in your marketing strategy. Google apps offer free tools such as Gmail, Google Calendar, Google drive [...]
Every business should have a central “meeting site” where you systematically store all your business documents, training materials, employee records, procedures and processes. It does not only adds value to your business but if anything happens to you or one of your staff, the next person can just pick it up and keep it running. [...]
