Samsung

Experience Samsung Performance and Value in Appleton, Wisconsin

For over 70 years, Suess Electronics has been Appleton’s trusted name in home entertainment. As an authorized Samsung dealer, we proudly offer a wide range of Samsung’s innovative televisions. Our experienced team is ready to help you find the perfect Samsung TV for your space, lifestyle, and budget.

Samsung Neo QLED TVs

Experience breakthrough picture quality with Samsung’s Neo QLED technology. These premium televisions combine Mini LED backlighting with Quantum Dot technology to deliver exceptional brightness, ultra-precise contrast control, and vivid colors like you’ve never seen before. Neo QLED represents Samsung’s most advanced 4K and 8K televisions, offering stunning HDR performance, anti-reflection technology, and powerful upscaling capabilities to make even older content look amazing. Perfect for bright rooms and serious movie enthusiasts alike.

Samsung OLED TVs

Enjoy perfect blacks, infinite contrast, and stunning color accuracy with Samsung’s OLED televisions. Samsung’s OLED TVs feature self-illuminating pixels and Samsung’s neural quantum processor for unmatched picture quality and viewing angles. With their ultra-thin design and exceptional motion handling, Samsung OLED TVs deliver a cinematic experience with incredible detail in shadows and highlights. The advanced OLED panels offer wide viewing angles, making them perfect for larger rooms where family and friends gather to watch movies or sports.

Samsung QLED TVs

Samsung’s Quantum Dot technology delivers 100% color volume with exceptional brightness. QLED TVs represent the perfect balance of performance and value, with vibrant colors and impressive HDR capabilities. The quantum dots in these displays ensure colors stay true and vivid even at peak brightness levels. Samsung’s QLED lineup offers various sizes and price points, all featuring the Tizen operating system with access to streaming apps, voice assistants, and smart home controls. These TVs excel in moderately lit rooms and offer excellent all-around performance for movies, shows, and sports.

Samsung Crystal UHD TVs

These affordable 4K televisions deliver excellent picture quality, smart features, and Samsung’s refined design at accessible price points. Crystal UHD TVs utilize Crystal Processor 4K to enhance content of any resolution, providing sharp images with natural colors. Despite their lower price point, these televisions offer the complete Samsung smart TV experience, with voice control capabilities, streaming app access, and multiple HDMI ports for your devices. Perfect for bedrooms, kitchens, or budget-conscious shoppers seeking Samsung quality without premium features.

Samsung The Frame TVs

When turned off, these innovative televisions transform into beautiful works of art, blending seamlessly with your home décor. The Frame features an Art Mode that displays artwork or personal photos when not in use, with a customizable bezel that resembles a picture frame. The matte display finish reduces glare and reflections, creating a convincing art-like appearance. Each Frame TV comes with sensors that adjust brightness based on ambient lighting, and the One Connect Box keeps cables hidden for a clean installation. The Frame perfectly balances technology and aesthetics for design-conscious homeowners.

Samsung The Terrace Outdoor TVs

Designed specifically for outdoor viewing, The Terrace features weather resistance, anti-glare technology, and exceptional brightness to combat sunlight. These specialized TVs are IP55 rated for water and dust resistance, can withstand temperatures from -22°F to 122°F, and produce up to 2,000 nits of brightness—significantly more than standard indoor televisions. The Terrace includes special anti-reflection technology to combat glare and maintain picture quality even in direct sunlight. Perfect for patios, decks, and outdoor entertainment areas where standard TVs would quickly fail.

Why Choose Samsung TVs?

Cutting-Edge Technology

Samsung continues to push the boundaries of what’s possible in television technology. From their Neural Quantum Processors to innovative display technologies like Neo QLED and OLED, Samsung delivers exceptional picture quality, immersive sound, and intuitive smart features. Their TVs feature advanced local dimming, Motion Xcelerator technology for smooth action, and Object Tracking Sound that matches audio with on-screen movement.

Smart Home Integration

Samsung TVs feature the intuitive Tizen operating system with built-in voice assistants (Bixby, Amazon Alexa, and Google Assistant), SmartThings compatibility, and Multi-View capabilities. Control your entire smart home directly from your television, view security cameras, adjust lighting, and even check what’s in your Samsung refrigerator without leaving your seat.

Exceptional Design

From nearly bezel-less Infinity Screens to innovative lifestyle TVs like The Frame, Samsung televisions are designed to enhance your living space even when they’re turned off. Samsung’s attention to detail extends to cable management solutions, slim profiles, and aesthetically pleasing rear panels—because they understand a TV should look good from every angle.

Reliability & Warranty

Samsung stands behind their products with industry-leading warranties and a reputation for reliability and durability. Their TVs undergo rigorous testing for longevity and performance consistency, giving you peace of mind with your purchase.

Why Buy Your Samsung TV from Suess Electronics?

Local Expertise & Service

Unlike big box stores, Suess Electronics offers personalized service from trained specialists who understand Samsung’s technology and can help you select the perfect model for your specific needs. Our team stays updated on the latest Samsung innovations to provide expert guidance tailored to your viewing preferences and room characteristics.

Professional Installation

Our expert installation team ensures your new Samsung TV is properly mounted, calibrated, and integrated with your existing audio equipment and smart home system. We handle everything from basic setup to complex custom installations, including concealed wiring and optimized placement for the best viewing experience.

Competitive Pricing

As an authorized Samsung dealer, we offer competitive pricing on the Samsung TV lineup, along with special financing options on qualifying purchases. Get better service with the same prices of the big box stores!

See Before You Buy

Visit our Appleton showroom to experience Samsung’s stunning picture quality firsthand. Compare models side-by-side in a controlled environment to truly appreciate the differences. Our showroom is specifically designed to help you evaluate picture quality, sound performance, and smart features in real-world conditions.

Local Support

Should you ever have questions or issues with your Samsung TV, our local team is just a phone call away – no frustrating customer service hotlines or shipping your TV for repairs. We provide ongoing support long after your purchase.

Visit Our Samsung TV Showroom in Appleton

Stop by our showroom at 2520 W Wisconsin Ave, Appleton, WI 54914 to experience the latest Samsung televisions in person. Our knowledgeable staff will guide you through the various models, demonstrate key features, and help you find the perfect Samsung TV for your home.

Ready to Upgrade Your Viewing Experience?

Call us today at (920) 733-6464 to speak with a Samsung TV specialist, or fill out the contact form above to request more information. We look forward to helping you discover why Samsung TVs deliver the ultimate entertainment experience!

Suess Electronics – Your Trusted Samsung Dealer in Appleton, Wisconsin • Serving Wisconsin Since 1951