About Us
Humble Beginnings and Hometown HistoryA 70+ Year Legacy of Excellence in Home Electronics
When Joseph and Rosemary Suess opened the doors to Suess Electronics on College Avenue in Appleton, Wisconsin in August 1951, they built their business on a foundation of exceptional customer service and technical expertise. As a World War II veteran, Joseph brought his technical skills to the service bench in the back of that first store, personally repairing televisions, antennas, phonographs, and radios for his growing clientele.
Seven decades later, that commitment to personalized service and technical excellence remains at the heart of everything we do at Suess Electronics. While technology has evolved dramatically since our founding, our core values have remained constant: providing Northeast Wisconsin with the finest home and commercial electronics, backed by unparalleled local service and support.
Northeast Wisconsin’s Premier Home Technology Provider
Today, Suess Electronics stands as the region’s most trusted name in home entertainment and automation systems. From our showroom at 2520 West Wisconsin Avenue in Appleton, we serve homeowners, businesses, and builders throughout the Fox Valley, Neenah, Menasha, Oshkosh, Green Bay, Door County, and all of Northeast Wisconsin.
Our longevity in this ever-changing industry speaks volumes about our adaptability and commitment to excellence. Since our founding, Suess Electronics has consistently been first to introduce groundbreaking technologies to Northeastern Wisconsin — from the first stereo sound systems and large-screen televisions to today’s sophisticated integrated home theater and automation solutions.
Custom Integration Specialists
What sets Suess Electronics apart isn’t just our carefully curated selection of premium electronics. It’s our comprehensive approach to home technology integration. Our experienced team works closely with homeowners, architects, interior designers, and builders to design and implement seamless technology solutions that enhance your living or working environment.
Whether you’re building a new home, renovating an existing property, or simply upgrading your entertainment systems, our custom electronics integration services ensure that every component works harmoniously within your space. From initial planning and wiring to final installation and programming, we manage every detail to create technology solutions that are both powerful and intuitive to use.
Our Expertise
At Suess Electronics, we specialize in:
- Televisions and home stereo
- Home theater design and installation
- Whole-home audio solutions
- Smart home automation and control systems
- Custom lighting installation, control and design
- Security and surveillance systems
- Networking and Wi-Fi solutions
- Commercial audio/visual systems
- Outdoor entertainment technology including TVs, sound systems, shades and lighting
Industry Recognition and Affiliations
Our commitment to excellence has earned us membership in prestigious industry organizations including CEDIA (Custom Electronic Design & Installation Association) and HTSA (Home Technology Specialists of America). These affiliations keep us at the forefront of industry trends and best practices, ensuring our clients receive state-of-the-art solutions.
We’re also proud to be active members of the finest local trade associations such as the Homebuilders Association of the Fox Valley and Brown County Homebuilders Association, working alongside the region’s finest builders to integrate technology seamlessly into new construction projects.
The Showroom Experience
We invite you to visit our Appleton showroom to experience firsthand the difference that premium audio, video, and home automation systems can make in your daily life. Unlike big-box retailers, our showroom is designed to demonstrate how these technologies perform in real-world settings.
Our experienced consultants will guide you through various options, helping you discover solutions that match your lifestyle, aesthetic preferences, and budget. We believe in educating rather than selling, ensuring you make informed decisions about the technology that will enhance your home or business for years to come.
Service After the Sale
One tradition that remains unchanged since Joseph Suess first opened his service bench is our commitment to supporting the products we sell. Our in-house service department continues to repair and maintain equipment right here in our Appleton location — a rarity in today’s disposable electronics market.
When you purchase from Suess Electronics, you’re not just buying a product; you’re establishing a relationship with a team that stands behind everything we sell. This commitment to service ensures enjoyment for years to come.
Our Selection Philosophy
Unlike mass-market retailers that focus on moving inventory, we carefully select each product in our lineup based on performance, reliability, and value. We partner with manufacturers who share our commitment to quality and innovation, bringing you technology that represents the best in its category.
This selective approach means that when you shop at Suess Electronics, you’re choosing from products that have passed our rigorous standards — equipment that we would happily install in our own homes. We believe that quality technology, properly integrated, becomes more than the sum of its parts, creating experiences that enrich your life daily.
Our Team
The heart of Suess Electronics is our team of dedicated professionals. Many of our staff members have been with us for decades, building relationships with generations of Wisconsin families and businesses. Our system designers, installers, programmers, and service technicians undergo continuous training to stay current with evolving technologies and integration techniques.
This combination of experience and ongoing education ensures that when you work with Suess Electronics, you’re benefiting from both time-tested wisdom and cutting-edge knowledge.
Looking to the Future
As we continue the legacy that Joseph and Rosemary Suess began in 1951, we remain committed to bringing the benefits of thoughtfully integrated technology to homes and businesses throughout Northeast Wisconsin. The technologies have changed dramatically — from vacuum tube radios to voice-controlled smart homes — but our dedication to enhancing lives through technology remains unwavering, now that we are a 100% employee-owned company.
We look forward to continuing this journey, introducing new generations of Wisconsin residents to the comfort, convenience, and enjoyment that well-designed technology systems can bring to everyday life.
Visit Suess Electronics Today
Experience the difference that seven decades of expertise can make in your home or business technology systems. Visit our showroom at 2520 West Wisconsin Avenue in Appleton, call us at (920) 733-6464, or contact us online to schedule a consultation.
Whether you’re looking for a simple television upgrade or planning a comprehensive smart home system, the Suess Electronics team is here to help you navigate the possibilities and create technology solutions that will serve you well for years to come — just as we’ve been doing for Northeast Wisconsin since 1951.
