Consumer Lifestyles

Lifestyles Market Research

Mintel’s Consumer Lifestyles market research combines the latest consumer intelligence with our expert recommendations to help you understand and anticipate how people live and how your brand can reach them.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Canadian Lifestyles Consumer Report 2026

    Nearly half of Canadians say they're often or sometimes lonely. Meanwhile, 71% of consumers prefer watching a movie at home to going to a theatre and 70% of..."

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    Germany Healthy Lifestyles Consumer Report 2026

    Holistic health – particularly mental wellbeing – is now widely recognised as essential. However, ongoing cost-of-living pressures, entrenched habits and strain on the healthcare system continue to limit..."

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    US Gaming Lifestyle: 2026

    70% of adults acknowledge that gaming as lifestyle is growing, and increasingly becoming intertwined with personal identity, particularly among younger demographics. Brands have significant opportunities to engage with..."

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    UK Family Lifestyles Consumer Report 2026

    82% of parents of under‑18s wish they were more active outdoors with their families, while two thirds think they and their children spend..."

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    American Consumers and Culture: 2026

    American culture is widely perceived as competitive, fast‑paced and individualistic, long shaped by economic, technological and demographic trends and the vision of the US Founding Fathers. Much attention..."

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    Germany Lifestyles of Generation Z Consumer Report 2026

    German Gen Zs are confronting adulthood against a backdrop of economic challenges. Notably, 61% say they are saving more compared to a year..."

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    US Hispanic Consumers – Meaning of Home: 2026

    Hispanic consumers describe home as a collective space, not just a personal one. Their households are fuller, young and more family-centric than the general population, often including more..."

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    US Meaning of Home Consumer Report 2026

    The home, where the average US consumer spends 16-17 hours a day and 30%..."

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    US Working Lifestyles Consumer Report 2025

    The US labor force, now 163 million strong, faces a new period of moderate growth at just 0.5% annually. This marks a pivot from a worker-led to an..."

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    Germany Financial Lifestyles Consumer Report 2025

    75% of Germans say trying to maintain financial stability makes them avoid unnecessary spending. This highlights a conservative approach to money management, even as inflation nears the 2%..."

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    China Social Lives and Communities Consumer Report 2025

    To truly bring a brand community to life, start by defining why these people should come together. Align consumers' shared needs and the brand's goals to give the..."

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    China Lifestyles of Gen Alpha Consumer Report 2025

    Gen Alpha and their parents are living in a new economic reality, where values are being reshaped. They are growing up under intense academic pressure, yet demonstrate emotional..."

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