Sustainability Report: A New Way of Thinking

If insanity means doing the same thing over and over again and expecting different results, then it’s encouraging that sustainability advocates are reconsidering old ways and thinking outside the box. Some have resorted to clever stunts to make their point to consumers—from a confrontational “fashion zombie” to an augmented reality experience that superimposed textile waste over iconic New York City landmarks.

“We’re constantly asking ourselves: how do we make the invisible visible?” said Patrik Frisk, who helms the Paris-based textile-to-textile recycling firm Reju. “Textile waste is one of the biggest problems of our time, yet most people never see it.”

But the industry needs real change leadership to prevent a large “sustainability retreat,” especially amid today’s economic and geopolitical turbulence. As Tufts University Ken Pucker summed it up: “More of the same will lead to more of the same.”

Download the report to learn:

• If UFLPA still makes sense three years in
• What companies like Ralph Lauren and Under Armour have publicly said about their sustainability pledges
• What a recent McKinsey study reveals about industry decarbonization schedules
• If the U.S. could really take action against countries that supported Global Agreement to decarbonize maritime shipping
• Why “greenhushing” is increasing and what to do about it
• How ComunityMade differs from traditional Made in America footwear