Sound of Brand

Sound of Brand

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92% of Brands Sound Like Nothing. Saint Laurent Isn’t One of Them.
The most influential fashion brands share a quiet secret:
 • Daniel Cutler
It’s a Honour Just To Be… Longlisted? The Long Road to the Oscar Longlist.
After 20 years of relentless scoring work, festival premieres, and major Canadian awards, my creative partner Todor Kobakov has finally earned his first…
 • Daniel Cutler
How Azalea Fresh Market became the first grocery brand to launch with sound in its DNA
ATL’s first city-owned grocery was recently singled out by Zohran Mamdani as a standout municipal model. We're proud to have crafted its sound identity…
 • Daniel Cutler
From Pain to Profit (Sad Songs, They Sell So Much)
How vulnerability creates community--and cash. The neuroeconomics of highly personal storytelling.
 • Daniel Cutler
Maggie Rogers: The Anti-Algorithm Artist:(A Masterclass In Keeping It Real).
How a demo made Pharrell cry and the internet pay attention.
 • Daniel Cutler
We are in the Connection Economy. Stop selling, start serving.
To get traction in 2025, artists should focus on emotion instead of promotion.
 • Daniel Cutler
Sound of Brand
Sound of Brand
Welcome to Sound of Brand where you'll find smart analysis of how premium brands are using sound to grow their business.
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