The Sociology of Business
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The Sociology of Business
A global weekly newsletter about how brands connect business with culture
Feb 3, 2020
•
Ana Andjelic
183
9
"Now" is a remix
How chronological compression expands brands' playing field
Jan 15
•
Ana Andjelic
4
1:04:07
What makes a brand iconic
It's products, not marketing: Hitmakers, Season 2, Episode 7
Jan 14
•
Ana Andjelic
15
1
1
The friction advantage
Efficiency is great until it makes your brand invisible
Jan 12
•
Ana Andjelic
23
7
Cultural IQ glossary
The most important terms of 2026
Jan 8
•
Ana Andjelic
12
1
Most Popular
View all
How to build brand energy
Jun 13, 2024
•
Grace Gordon
233
11
26
New rules of brand marketing
Jan 8, 2024
•
Ana Andjelic
177
17
12
The Rise of the Wellness Anarchist
Sep 25, 2025
•
Tom Garland
123
18
27
How luxury lost its soft power
Nov 4, 2024
•
Ana Andjelic
103
6
23
Latest
Top
Discussions
The legibility economy
Attention is becoming a lesser cultural currency than legibility
Jan 5
•
Ana Andjelic
35
8
Weird on purpose
Hitmakers Season 2, Episode 6
Dec 31, 2025
•
Ana Andjelic
25
3
6
1:07:27
Ecosystem, not empire: How niches drive growth
Scaling in fragmented markets
Dec 22, 2025
•
Ana Andjelic
29
4
6
How brands earn cultural currency
Use tension to capture attention
Dec 18, 2025
•
Ana Andjelic
24
5
Everybody is talking about world-building, nobody is doing it
Season 2, Episode 5
Dec 17, 2025
•
Ana Andjelic
21
1
2
1:13:10
Resale as the stock market for brands
How resale market defines value, demand, and what brands make next
Dec 15, 2025
•
Ana Andjelic
36
4
11
Trend Makers vs. Taste Makers
Hitmakers Season 2, Episode 4
Dec 10, 2025
•
Ana Andjelic
26
2
3
1:04:27
See all
The Sociology of Business
A global weekly newsletter about how brands connect business with culture
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