The Sociology of Business | Ana Andjelic | Substack

What Rick Rubin and Duomo have in common

Taste as brand strategy

Apr 27 • Ana Andjelic

The cultural flywheel

How brands use cultural products to build communities

Apr 20 • Ana Andjelic

Playing the wrong game

How social media started to work against brands

Apr 13 • Ana Andjelic

58:25

CMOs as showrunners

Marketing is creative production

Nov 5, 2025 • Ana Andjelic

1:04:07

What makes a brand iconic

It's products, not marketing: Hitmakers, Season 2, Episode 7

Jan 14 • Ana Andjelic

Most Popular

How to build brand energy

Jun 13, 2024 • Grace Gordon

New rules of brand marketing

Jan 8, 2024 • Ana Andjelic

The Rise of the Wellness Anarchist

Sep 25, 2025 • Tom Garland

How luxury lost its soft power

Nov 4, 2024 • Ana Andjelic

The Sociology of Business

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