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How are you feeling?
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Apr 30
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Rachel Karten
28
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Most Popular
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Post-social media
Nov 18, 2025
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Rachel Karten
628
48
97
CMO of FIGS: “Social is where our brand breathes”
Apr 2
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Rachel Karten
90
7
5
Does your boss have AI brain?
Apr 21
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Rachel Karten
346
60
69
Mister Rogers marketing
Jan 20
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Rachel Karten
142
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Recent posts
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Follower count is a misleading metric
Head of Instagram Adam Mosseri says follower count is the metric that misleads creators the most.
Apr 28
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Rachel Karten
75
7
7
The content studio helping a city tell its story
Plus five post formats to try this week, one brand might owe up to $20M for using unlicensed music, and more.
Apr 23
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Rachel Karten
47
3
Does your boss have AI brain?
Marketers are dealing with leadership who run memes through Claude, use pet names for chatbots, and outsource their gut instincts.
Apr 21
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Rachel Karten
346
60
69
How music marketing works
Kalesha Madlani has spent the past eight years helping musicians show up online.
Apr 16
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Rachel Karten
111
11
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The agency creating "fan pages" for brands
Plus four post formats to try, Instagram's Explore page change, digitally handmade video editing, and more.
Apr 14
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Rachel Karten
70
5
7
Planning a campaign? Let social in the room.
I talk to Alyssa Ackerman, Social Lead at SheaMoisture, about generating over 3M views on the brand's Silk Press Conference campaign.
Apr 9
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Rachel Karten
77
14
13
Brand Social Trend Report: Q1 2026
Delayed virality, create mode, TikTok slow down, "drop everything" campaigns, and more.
Apr 7
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Rachel Karten
145
24
17
CMO of FIGS: “Social is where our brand breathes”
I talk to Bené Eaton, CMO of scrubs brand FIGS, about designing a tux for Noah Wyle, why the brand has an in-house film team, and the unexpected…
Apr 2
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Rachel Karten
90
7
5
This candy shop gained 43K followers in five weeks
And they aren't even open yet...
Mar 31
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Rachel Karten
59
2
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How Fishwife builds momentum through newness
I talk to the tinned fish brand about how a marketing calendar "stacked with exciting new moments" fuels their social media strategy.
Mar 19
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Rachel Karten
87
17
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The social media social contract is broken
An interview with @showtoolsai, five post formats to try this week, the hook that took a video from 166K views to 18.5M views, and more.
Mar 17
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Rachel Karten
47
Five years of Link in Bio
A peek at what's next and a sale to celebrate.
Mar 12
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Rachel Karten
97
31
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