Never Summer snowboards
Never Summer Snowboards is an innovative brand in the snowboard industry. The company was founded in 1991 and has since built a strong reputation for producing high-quality snowboards.
The history of Never Summer snowboards
The story of Never Summer Snowboards began in 1983, when Tim Canaday and Tracey Canaday founded the snowboard brand in the mountains of Colorado. The two snowboard enthusiasts had started making snowboards as a hobby and never expected it to grow into a successful snowboard brand. Never Summer snowboards started small and initially produced only a few snowboards per week. Soon the demand for these great boards grew and they expanded their production. In 1991 Never Summer snowboards patented their own technology. They called the technology "Rocker Camber". Through this technology Never Summer snowboards gained unprecedented stability and control. This makes the snowboards suitable for all levels, from beginners to professional snowboarders.
In the years that followed, Never Summer continued to develop their snowboards by using new techniques and materials. In 1994 the brand was the first to introduce snowboards with steel edges, which provided more control. In 2001 they introduced an entirely new core known as "Carbon VXR Laminate". This gave the Never Summer snowboards unprecedented stiffness and responsiveness.
What makes Never Summer snowboards unique?
The dedication, quality, and durability make Never Summer snowboards unique. The brand uses only the best materials and is committed to reducing their ecological footprint. For example, many recycled materials are used and wood from sustainably managed forests is used to produce Never Summer snowboards.
Never Summer snowboards with Rocker and Camber
In the early years of snowboarding, almost all snowboards had a rocker profile. At that time snowboarding was largely limited to backhill and backcountry powder riding. Back then snowboarders were not yet welcome on the slopes. When ski resorts began allowing snowboarders, snowboard manufacturers switched from a rocker profile to the profile used to build skis. Camber ensures that you can apply more pressure to the snow so you maintain more control on harder surfaces. In the 2000s many brands returned to the market with Rocker snowboards after many boarders missed the playful and surfy feeling. Around that time the founders of Never Summer snowboards examined the pros and cons of each profile and decided to combine both profiles. In 2009 Never Summer patented Rocker and Camber or CRC (camber Rocker Camber) and in 2010 the first Never Summer boards with this technology hit the market. The merger of both profiles brings the best of both worlds and provides stability and playfulness. Camber gives you stability at high speeds and grip in turns. Rocker, on the other hand, lets you float in powder and makes jibbing in the park easy and fun.
What makes the Triple Camber profile of Never Summer boards revolutionary?
Although it is nothing new and several brands combine rocker and camber in one snowboard, Never Summer snowboards changed the way these different profiles are combined. By doing so, Never Summer has created the most versatile all-mountain snowboard ever made.
Center Camber Zone
While most brands use a camber/rocker combination with two camber zones directly under the foot, Never Summer snowboards added a third camber in the center. With this design your primary edge grip starts from the middle of the board, giving you maximum pop when you transfer power to your feet. This central camber zone also reduces the pivot of the rocker, making a triple camber snowboard straight and predictable rather than twitchy.
Camber zones under foot
The camber zones under the feet of Never Summer snowboards give you insane stability at high speeds. When you put your weight on your toe or heel edge, the camber naturally guides you into the turn. Once you put the board on its edge, it actually stays on its edge, which provides a confident feeling.
Two small rocker zones
Two small rocker zones between the camber zones give you just the push you need to stay on top of the snow. These extra rocker zones also make the Never Summer boards playfuller than other models with similar stiffness and damping.
Buy Never Summer snowboard
Looking for a Never Summer snowboard? Then you are in the right place at Snowboards APP! In our webshop you'll find the best Never Summer boards available. Know exactly which model you want? Then order your favorite Never Summer snowboard easily and quickly online. Would you like to see these awesome snowboards in person first or need more information? Then come by our snowboard shop.
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