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SEIKO EXPERT WATCHMAKING SINCE 1881

Seiko is a world leader in the watch industry dedicated to perfection
and focused on innovation, quality, and craftsmanship.

OUR BRANDS

Professional specifications for the ultimate in adventure.
Fine mechanical watchmaking from Japan.
The world’s first GPS Solar watch.

MOVEMENT

MECHANICAL CALIBER 8L45

MECHANICAL CALIBER 8L35

MECHANICAL CHRONOGRAPH CALIBER 8R

MECHANICAL CALIBER 6L37

LATEST WATCHES

SNR055
$ 6,000
SRQ051
$ 2,500
SRQ053
$ 2,500
SPB463
$ 950
SPB465
$ 950
SPB467
$ 950
SJE109
$ 3,100
SJE111
$ 3,100
SSH151
$ 2,700

LIMITED EDITION WATCHES

New

SNR058
$ 6,600
SNR057
$ 6,500
SNR055
$ 6,000
SNR033
$ 6,000
SNR029
$ 6,500
SPB463
$ 950
SPB465
$ 950
SPB467
$ 950
SPB478
$ 1,000
SPB480
$ 1,175

PRESS LOUNGE

Presage
The Seiko Presage collection is renowned for showcasing Seiko’s mechanical watchmaking expertise alongside distinctive expressions of Japanese culture and artistry. Today, four new creations join the Presage Classic Series, each featuring a dial inspired by the beauty of Tomioka silk, a premium Japanese silk produced in the region surrounding the Tomioka Silk Mill in Gunma Prefecture, in the northern Kanto region of Japan. .... ( READ MORE )
Astron
The dial features a newly developed pressed pattern inspired by the sparkling facets of quartz crystal. It is offered in Crystal Green, a fresh and radiant hue inspired by green quartz, or Crystal Pink, a luminous shade inspired by rose quartz..... ( READ MORE )
King Seiko
In 1881, Kintaro Hattori opened a shop known as “K. Hattori” in Tokyo’s Ginza district, beginning what would evolve into today’s Seiko..... ( READ MORE )
Corporate
Seiko Prospex was proud to serve as a returning sponsor of the Peter Benchley Ocean Awards™ for the second consecutive year..... ( READ MORE )
Prospex
In the second series of commemorative limited-edition watches celebrating Seiko’s 145th anniversary, a blue accent inspired by “Seiko Blue” is used. Established in the 1960s and refined over time, Seiko Blue continues to embody the Seiko brand identity..... ( READ MORE )
Astron
In 1881, Kintaro Hattori opened a shop known as “K. Hattori” in Tokyo’s Ginza district, beginning what would evolve into today’s Seiko. Guided by a philosophy to be “Always one step ahead of the rest,” he went on to produce Japan’s first wristwatch in 1913..... ( READ MORE )
Prospex
The 1968 Heritage Diver's GMT Watch is powered by the Caliber 6R54, which features a GMT function that allows it to display the time in two different time zones. The watch’s specifications have been enhanced to offer 300-meter water resistance..... ( READ MORE )
Other
Seiko Watch Corporation is pleased to announce that Major League Baseball superstar Shohei Ohtani has been appointed as global ambassador of the Seiko brand, effective April 2026. .... ( READ MORE )
Prospex
Seiko’s journey in diver’s watchmaking began in 1965 with Japan’s first diver’s watch, which accompanied members of the Japanese Antarctic Research Expedition to the South Pole from 1966 to 1969. This model was followed by the creation of the nation’s first 300m.... ( READ MORE )
King Seiko
In 1972, King Seiko introduced the VANAC, a series with bold expressions of vibrant colors and innovative, multifaceted designs. Last year, the VANAC series returned to the collection with a sporty new aesthetic, preserving the spirit of the original while adopting a new automatic movement. Today, three new VANAC models are presented in titanium, blending strength and corrosion resistance with lightweight comfort, further elevating the dynamic character of the serie.... ( READ MORE )