From strategy to press release,Without copy-pasteand with more consistency.
With the new integration of Presspage and Scompler, PR workflows become more efficient, strategic and coordinated.
The collaboration allows communications teams to draft press releases in Scompler —where their strategic narratives and content planning also originate—and send them to Presspage to be distributed to up to 1.5 million contacts.
The result: press work becomes an integral part of the big picture of communication.
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Strategic Public Relations with Scompler and Presspage
- Planning press work in strategy, topics and storiesIn the topic architecture in Scompler, PR managers plan their press releases as a Presspage content type directly in the overarching story and topic. The individual press release is thus closely interlinked with the strategic objectives of the topic and the target group it is intended to reach.
- Create press releases directly in Scompler and manage them in workflowsEmbedded in the overall communications work, press releases can be created directly in Scompler in the press page's customized post template, supplemented with assets, and managed transparently in workflows and approval processes.
- Send draft to Presspage and play it out to up to 1.5 million press representativesThe approved draft is sent directly to Presspage with one click. There, teams can plan their press campaign, select and control media distribution lists and distribute their press release to up to 1.5 million press representatives and then analyze their performance.
"Press releases become part of the communication strategy. Directly from targeted planning to effective publication - fully coordinated and without media disruptions in a single workflow".
Erik Pauli, Head of Product, Scompler
About PresspageWith thousands of active users in North America, Europe and Asia, Presspage is a leading provider of media relations and PR technology for corporate communications teams. Founded in Amsterdam in 2008, the company is trusted by global brands such as Lufthansa, Booking.com, Bayer, Audi, Heineken and DP World.
"Our powerful integration allows teams to plan, create, publish and share in a seamless workflow - this is essential to control messages and make press releases a powerful strategic tool."
Jan-Willem Schalkwijk, CEO at Presspage