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Boredom is the goal for Gen Z 🥱
Plus: Our upcoming Trend Report, logomania is (kind of) back, and Disney’s huge AI investment.
Jan 15
4
2
1
10 Marketing Campaigns That Defined 2025
Unpacking the campaigns that nailed the major trends and inspired us this past year.
Dec 18, 2025
6
5
3
🚬 2,500 people showed up for Bob’s cigarette break
Plus: Guerrilla marketing lands with Gen Z, Ms. Rachel is Emmy nominated, and an update on the 2026 Trend Report (we want your help)!
Dec 4, 2025
9
6
5
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🔮 What (Digital) Audiences Want in 2025
Jan 23, 2025
254
22
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🔮 What (Digital) Audiences Want in 2024
Jan 16, 2024
113
5
12
Marketing Trend Deep Dive: People Want Shared Moments
Jun 26, 2025
10
Micro-trends = chronically online behavior 🙅♂️
Feb 27, 2025
7
3
3
What Digital Audiences Want in 2024 (Updated) 🔮
Jul 18, 2024
23
1
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✍️ It’s the era of the Substack Influencer
Sep 25, 2025
20
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Trend Report
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Marketing Trend Deep Dive: People Want Realness
Plus: You should add some protein to your protein, Paloma Wool celebrates motherhood, and more!
Oct 9, 2025
16
3
Marketing Trend Deep Dive: People Want Ease
How brands are leaning into digital fatigue and making audiences’ lives easier.
Sep 11, 2025
11
3
Marketing Trend Deep Dive: People Want To Be Seen
How brands are breaking through algorithms to make a real impact with digital audiences.
Aug 19, 2025
18
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Your Grandma wants you to like & subscribe 🩶
Plus: China’s strict new policy around “sensitive” content and AI apps continue to be bizarre and polarizing.
Nov 13, 2025
8
2
Instagram wants to put a ring on it 💍
Plus: Mint Mobile takes a stance on “realness,” generative AI is everywhere, and Pamela Anderson is a garden fairy.
Oct 23, 2025
6
4
1
Marketing Trend Deep Dive: People Want Realness
Plus: You should add some protein to your protein, Paloma Wool celebrates motherhood, and more!
Oct 9, 2025
16
3
SCAN 👀 CLUB
Every month we share the top stories happening across industries and the surprising ways they could affect the future of digital marketing.
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