The Social Juice | Jaskaran | Substack

Recent posts

We hate brands. We love marketing.

The duality of it all: social media, marketing, media, culture, AI, and the year 2025.

Dec 27, 2025 • Jaskaran

A final call for the best and worst of marketing this week.

Luxury brands went all-in on AI slop right before Christmas; meanwhile, some brands embraced human craft and emotions. It’s the last creative…

Dec 19, 2025 • Jaskaran

This Week in Marketing: Everything is an ad network, but AI agents are buying everything

What was that? CES 2026 was weird: AI agents vs. more ads. Reddit challenges Meta, Discord goes for an IPO, Pinterest on TV, a lot happened, all the…

Jan 11 • Jaskaran

This Week in Marketing: Instagram’s Reality-Check vs. Elon Musk’s Pornography Machine

What was that? Instagram CEO gets real about AI Slop, while the Microsoft chief does the opposite. Meanwhile, Grok floods X with sexualized photos, and…

Jan 4 • Jaskaran

Weekly News

This Week in Marketing: Everything is an ad network, but AI agents are buying everything

What was that? CES 2026 was weird: AI agents vs. more ads. Reddit challenges Meta, Discord goes for an IPO, Pinterest on TV, a lot happened, all the…

Jan 11 • Jaskaran

This Week in Marketing: Instagram’s Reality-Check vs. Elon Musk’s Pornography Machine

What was that? Instagram CEO gets real about AI Slop, while the Microsoft chief does the opposite. Meanwhile, Grok floods X with sexualized photos, and…

Jan 4 • Jaskaran

Only the best marketing campaigns of 2025

These are the campaigns of our lives, the kind of creativity that built brands this year. Happy New Year!

Jan 3 • Jaskaran

This Week in Marketing: TikTok in USA, Anti-links Meta, Netflix vs. YouTube, and Hashtags

What was that? Instagram limits hashtags, Facebook limits web links. TikTok is a done deal (Made in USA), Netflix does video podcasts, and the rest is…

Dec 21, 2025 • Jaskaran

Social Media Guides

How to think about social effectiveness to protect creative budgets

Rob Estreitinho shares a new practice that every social media manager and strategist needs to use and re-use to get creative ideas approved.

Dec 20, 2024 • Jaskaran

Why Social Media Strategies forget Brand Consideration?

Steal this social media strategy to win more business. Plus, spend less time worrying about algorithms and trends.

May 24, 2024 • Jaskaran

18 lessons I've learned marketing on social media

You get the best time to post, content strategies, six hats, new benchmarks & the best: hot takes as lessons.

Apr 26, 2024 • Jaskaran

Pinterest is having a moment, so I wrote this marketing guide for you.

Everyone is saying Pinterest will be the hottest social media app in 2024. To prepare for that, I decided to write this guide.

Dec 21, 2023 • Jaskaran

Marketing Insights

I wouldn't market to Gen-Z in 2026 without knowing these stats and insights

Are you aware of what Gen-Z wants from marketers? Or what they don't want. They told me marketers are falling behind, that changes this year again.

Jan 10 • Jaskaran

We hate brands. We love marketing.

The duality of it all: social media, marketing, media, culture, AI, and the year 2025.

Dec 27, 2025 • Jaskaran

2025 was the year we lived alt-2016 and debated everything.

This Year in Marketing: When everything got louder, but nothing really changed (or did it?)

Dec 13, 2025 • Jaskaran and Mara Dettmann

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The Social Juice

The Social Juice

Marketing Changes. Message changes. Every Week.

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