Conference Highlights
Remember the Moments… Session Videos, Click on a Title to Open Media
The Next Big Shift: What 25 Years of
Insights Evolution Tells Us About the Future
M&A
Trends
AI, Politics, and Market Research:
When the Models Work (and When They Don’t)
Bad Progress: It’s Time to
Re-humanize Human Behavior
Innovation’s Paradox:
When Progress Meets Humanity
Balancing Act: Reinventing Research
While Navigating Trad., Innovation, and Scale
Spotting the Fakers:
A Smarter Way to Clean Up Survey Data
The Global Data Quality Initiative:
Raising the Bar for Data Quality
AI Alone Won’t Save Data Quality:
Lessons from The Financial Markets
Optimizing Surveys: How to
Unlock High-Quality & Accurate 1P Data
Data Science for Sample Companies:
Unlocking Participant Lifetime Value with AI
Expanding Reach: Connecting with
Real-World Audiences for Smarter Insights
The Research Remix: A Fireside Chat
on Mixing Qual & Quant for Maximum Impact
Synthetic Sample
Morning Overview
Synthetic Reality –
The AI Trust Paradox
AI Synthetic Panels:
The Real Expiration Date on Data Quality
Synthetic Data & Panel Quality –
A Case Study on the Risks of Low Quality Seed Data
Silent Signals…
AI Says What Humans Won’t.
Rethinking Synthetic Data:
The Catalyst for Unlocking Real Insights
