About & Purpose

We exist to create a collaborative environment for the transparent exchange of information and ideas; and to facilitate the evolution of access to consumer data. SampleCon is where we connect to shape the future of insights through debate, discussion, talent development and networking.

The History & Narrative

Launched in 2013 with the goal of creating an open forum for discussion of topics in the sample industry, SampleCon has experienced exponential growth and the unique ability to attract industry players from organizations across all facets of the sample space. In 2015, leadership partnered with industry bodies to drive the conversation forward on the establishment of common protocols and definitions. SampleCon remains focused on providing a collaborative environment to share perspectives on industry issues, challenges, trends and most importantly, successes at a global level.

Samplecon Leadership

Executive Committee

Bob Fawson

Bob Fawson

Chairman of the Board

Jake Roeland

Jake Roeland

Vice-Chairman

Emporia Research

Steve Schlesinger

Steve Schlesinger

Vice-Chairman

Mario Carrasco

Mario Carrasco

Chairman Emeritus

Board of Directors

Amy Emerson

Amy Emerson

Board Member

James Gary

James Gary

Board Member

Shaun Hawley

Shaun Hawley

Board Member

KANTAR

Mark Masterson

Mark Masterson

Board Member

Lisa Wilding-Brown

Lisa Wilding-Brown

Board Member

SampleCon 2026 Title Sponsor Virtual Incentives