Switch2Product backs innovation, supporting innovative projects through a programme of technological validation and entrepreneurial incubation.

All applications that meet the requirements will be evaluated by the Technology Transfer Office of Politecnico di Milano and PoliHub.

The 100 most promising ideas will gain access to the Innovation Fundamentals, while the 50 finalist projects will have the opportunity to enter the incubation program and receive cash grants.

The program step-by-step

First selection

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Teams

Innovation Fundamentals

In the first selection phase, the top 100 teams will gain access to Innovation Fundamentals, an 8-week program aimed at shaping an entrepreneurial mindset, with a focus on Problem & Solution, Go-to-Market Strategy, and Pitch & Legal.

They will have the opportunity to present their projects to a Technical Jury, which will select the top 50 startups.

Seconda selezione

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Finalists

Award Ceremony and Allocation of cash grants

The 50 finalist projects may be selected by a Jury composed of Organizers and Partners to receive cash grants provided by the TTO of Politecnico di Milano (S2P Grant) and the initiative’s Partners. These financial contributions will be complemented by in-kind services to effectively support the growth of the startups.

During the awards ceremony, the 50 finalist teams will have the opportunity to present their project in front of an audience of companies and investors.

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Startup
Incubation

The 50 finalist startups will enter a 3-month incubation program that will enable them to lay a solid foundation for the development of their business project and for raising the necessary startup funds, with a focus on IP strategy, Fundraising, Leadership & Team Management and vertical workshops related to their specific track.

Matching Day

Matchmaking sessions between corporates and startups.

At the end of the incubation program, the 50 projects will be invited to participate in a Matching Day, a day dedicated to structured matchmaking sessions between corporates and startups to explore synergies and collaboration opportunities.

Practical Tips for a Successful Application

Thousands of applications have crossed our desks, which is why we want to share some tips with you.

  • Be clear and get straight to the point: Building a startup means, above all, communicating effectively.
  • Tell us what specific problem your solution solves and how it does so in a unique and innovative way.
  • Do you have competitors? Map them out and define the key advantages of your solution.
  • List all team members working on the project, including advisors or external collaborators.
  • Identify potential early adopters or describe existing customers who have already adopted your solution.
  • If you mention market validation, focus on metrics that prove your product or service is indispensable to its users.
  • For market analysis, describe TAM, SAM, and SOM.
  • An updated LinkedIn profile makes a difference: Ensure your role, experience, and skills are complete to strengthen your credibility and help the evaluation team better understand who you are and the value of your startup